US - Staffing - Senior Organic Search Analyst

Position: US - Staffing - Senior Organic Search Analyst Location: Remote Duration: 6 months Job ID: LMJP00009698 Job Overview: We are seeking a highly skilled and motivated Senior Organic Search Analyst to join our team. In this role, you will bring advanced analytical expertise and strategic vision to optimize our SEO marketing efforts. You will play a critical role in measuring and enhancing our visibility across traditional search engines and next-generation discovery platforms, including GenAI search platforms like Google AI Overviews, ChatGPT, Perplexity, and Gemini. This position reports to the Senior Manager of SEO and collaborates closely with the SEO team to drive business outcomes and improve visibility in the evolving search landscape. Responsibilities: • Own SEO analytics measurement across digital properties, including libertymutual.com. • Build, refine, and QA dashboards using PowerBI, Google Search Console, and Adobe Analytics to track rankings, visibility, and traffic. • Identify performance shifts and recommend strategies for continuous improvement and growth of the organic search channel. • Develop and maintain an SEO valuation model to connect SEO wins to business value and prioritize improvements. • Support ongoing reporting needs, including Monthly Operating Reports (MORs) and pre-funnel website traffic analysis. • Leverage Adobe Analytics to uncover on-site behavior trends and collaborate with UX teams to make data-driven recommendations. • Ensure accurate SEO tagging, tracking, and data integrity within Adobe Analytics, Google Analytics, and other platforms. • Analyze competitors and performance trends, providing actionable insights through clear data visuals. • Collaborate with Paid Media, Media Economics, and Web Analytics teams to integrate SEO into broader marketing strategies. • Conduct competitive and market analyses to monitor share of voice and evaluate changes in consumer search behavior. • Explore additional data sources to enhance competitiveness and technical performance reporting. • Support the SEO team in designing experiments and measuring results to improve SEO performance. Qualifications: • 5-7+ years of experience in SEO analytics, organic growth, or digital marketing analytics, preferably in a complex, enterprise environment. • Strong communication and PowerPoint skills to translate complex data into clear, strategic narratives. • Proficiency in Adobe Analytics is strongly preferred. • Experience with web analytics and SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms. • Familiarity with Power BI, SQL, and Python for data extraction, transformation, and analysis is a plus. • In-depth knowledge of SEO ranking signals and search algorithms. • Passion for uncovering insights through analytics, testing, and AI-driven innovation. • Background in data-intensive verticals such as financial services, e-commerce, insurance, or SaaS is preferred. About PTR Global: PTR Global is a leading provider of information technology and workforce solutions. PTR Global has become one of the largest providers in its industry, with over 5000 professionals providing services across the U.S. and Canada. For more information visit www.ptrglobal.com At PTR Global, we understand the importance of your privacy and security. We NEVER ASK job applicants to: • Pay any fee to be considered for, submitted to, or selected for any opportunity. • Purchase any product, service, or gift cards from us or for us as part of an application, interview, or selection process. • Provide sensitive financial information such as credit card numbers or banking information. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup. Pay Range: $45- $50 /hr on w2 The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities where you reside or work. If you receive a suspicious message, email, or phone call claiming to be from PTR Global do not respond or click on any links. Instead, contact us directly at +1 214-740-2424. To report any concerns, please email us at legal@pinnacle1.com