Web -Adobe Analytics

Strong hands-on experience of Adobe Analytics Workspace in generating different/all types of Custom/Standard Reports like Funnel Performance, Path Analysis, Fallout and End to End Customer Journey Analysis. Must have working knowledge of AA dashboards designing and ad hoc reports to showcase trends, progress/spike/fall rate across business KPis and goals which provide stakeholders a clear understanding of digital performance. Sound functional knowledge on building segments/cross-segmentation and calculated metrics to better understand user experience conversion based on data factors like source, channel, visitor frequency, CLV and Demography etc. Ability connect data from different data sources (Media, Campaign, Web Analytics, CRM, First Party and Third Party etc.) Performance, to design self-explanatory dashboards. Good understanding of AA OOB Add-ons/Plugins & APis to derive Automation, Anomaly Detection and Reporting/Tagging Process Optimization. Must have ability of story telling out of the data analysis for key business decision making for marketing leaders. Well versed in conducting in-depth analysis to identify improvement opportunities and provide actionable recommendations for data monetization and marketing strategies. Ability to stich data across customer touch points(within 1st Party website and later if user navigates to 3rd Party Partner Site) and make it meaningful to leverage customer targeting as well as for personalization. Web & Campaign Tagging/Data Collection: Good experience in developing & designing measurement frameworks across CLEs to stitch customer journeys. Cross Collaborate with Development/IT Teams to ensure proper data collection and implementation of the required tags. Hands on experience in implementation of Third-party media pixels, Creation of Campaign Tags and Custom Tracking codes as well as first party tags on site. Should have sharp IQ for Data Validation & Verification of website and campaign tagging, which required QA across all stages of tag/pixel implementation. Identify issues proactively and work closely with cross functional teams to recommend resolutions and enhancements. Others Stay updated on industry trends and best practices in Web Analytics space recommending and implementing updates and optimizations. Should have understanding of personalized customer targeting out of web and campaign performance analytics to derive the better ROl. . Training and Support: Provide training and support to internal teams on Adobe Analytics tools and methodologies. Techno-Functional Skills Adobe Analytics and Adobe Launch Campaign and Web Tagging, Media Pixel Implementation Cross-Device Analytics, Predictive Analytics, Attribution Modeling, Real-Time Reporting, Advance Segmentation, Multi-Channel Data Collection Workspace & Data Warehouse Reporting