Web Analytics Analyst

Job Title: Web Analytics Analyst About Kyyba: Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances. At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development. Position Details: Title: Web Analytics Analyst Location: Detroit, Michigan (Onsite, Hybrid) Duration: 10 Months (possible extension) Department: · Transparency Work Location: · Yes, onsite work is required 1x per week Engagement Description: · Web Metrics Analyst role focused on transforming quantitative digital data into insights · Supports creation of useful, intuitive, and high-performing digital experiences for members · Identifies behavioral trends and analyzes end-to-end funnels · Delivers actionable recommendations aligned with business outcomes Top 3 Required Skills/Experience: · Digital Behavioral Analysis: Demonstrated experience analyzing user behaviors, identifying trends, and generating insights that influence product or experience decisions · Communication & Storytelling: Proven ability to translate complex data into simple, compelling narratives through dashboards, presentations, and written summaries · Technical Analytics Expertise: Hands-on experience with Adobe Analytics (preferred) or Google Analytics, including segmentation, event tracking, and funnel reporting Required Skills/Experience: · Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics or other analytics platforms · Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points · Proactively identify insights and emerging patterns to improve user experience, increase engagement, or drive conversion · Build clear, intuitive dashboards and reports communicating insights, trends, and KPI performance · Partner with business stakeholders to define success metrics and translate business questions into analytical approaches · Ensure KPIs align with desired business outcomes · Support measurement strategy and tagging design throughout the project lifecycle · Collaborate with UX, product, development, and marketing teams to validate tagging and optimize data quality · Assist with campaign tracking, test measurement, and performance analysis as needed · Minimum three years of digital analytics experience synthesizing data into actionable insights · Strong experience with Excel and PowerPoint, with preference for dashboard tools such as Power BI, Tableau, or Adobe Workspace · Understanding of web usability, UX principles, and digital experience measurement Preferred Skills/Experience: · Experience designing and analyzing user funnels, conversion flows, and multi-step digital journeys · Knowledge of campaign tracking, including UTM standards, tagging plans, and validation processes · Familiarity with HTML, JavaScript, or web development concepts supporting data layer and tagging comprehension · Experience working within Agile teams, including refinement, definition of done (DoD), and testing Education/Certifications: · Bachelor’s degree preferred in Data Science, Computer Science, Statistics, Analytics, Information Systems, or a related quantitative field · Professional training or certification in a digital analytics platform such as Adobe Analytics (ACE), Adobe Customer Journey Analytics, or Google Analytics (GAIQ) strongly preferred · Additional coursework or certifications in digital measurement, experimentation, data visualization, or UX analytics is a plus, including Adobe Target, Optimizely, Tableau/Power BI, or SQL fundamentals Location: Detroit, MI Page Range Where Required (currently California, Colorado, New York, Washington) Disclaimer: Kyyba is an Equal Opportunity Employer. Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Minorities / Females / Protected Veterans / Individuals with Disabilities are encouraged to apply. All employment is decided on the basis of qualifications, merit, and business need. It is the policy of Kyyba to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact Kyyba at 248-813-9665. Rewards: Medical, dental, vision 401k Term life Voluntary life and disability insurance Optional Pre-paid legal plan Optional Identity theft plan Optional Medical and dependent FSA Work-visa sponsorship Opportunity for advancement Long-term assignment with opportunity for hire by client SELECT AWARDS · An INC 5000 company for 10 years · Corp! Michigan Economic Bright Spots · Crain’s Detroit Business Top Staffing Service Companies in Detroit · TechServe Alliance Excellence Award- IT and Engineering Staffing & Solutions · Best of MichBusiness winner in HR Wizards & Partnerships · Metro Detroit Elite Category: Recruitment, Selection & Orientation for 101 Best & Brightest · 101 Best & Brightest Companies to Work for in Michigan