Web Analytics Developer

ONLY W2 CANDIDATES FOR THIS OPPORTUNITY. Title - Web Analytics/Data Layer Developer Location - Tampa, FL | Onsite (4 days a week) Responsibilities: Technical Skills · Advanced JavaScript/TypeScript development with focus on data layer architecture and implementation · Extensive experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) configuration and deployment · Expert knowledge of data layer event schemas and customer journey tracking · Strong understanding of eCommerce tracking requirements and implementation standards Analytics & Tracking · Google Analytics 4 implementation, configuration, and debugging · Custom event tracking and enhanced eCommerce measurement · Cross-domain tracking setup and maintenance · Advanced data collection strategies using custom dimensions and metrics · Experience with A/B testing platforms and conversion tracking Data Layer & Integration · Development and maintenance of website data layer architecture · Implementation of standardized data schemas (e.g., W3C) · Integration with third-party marketing and analytics platforms · Tag management system configuration and governance · Custom variable and trigger creation in GTM Third-Party Technologies · Experience with marketing pixels (Meta, Pinterest, TikTok, etc.) · Familiarity with affiliate tracking platforms · Implementation of retargeting solutions · Integration with CRM and marketing automation platforms · Experience with consent management platforms (OneTrust, TrustArc) Additional Beneficial Skills · Creation of technical documentation for data layer implementations · Development of tracking specifications and requirements · Cross-functional collaboration with marketing and development teams · Tag governance and implementation standards maintenance Required Experience · Minimum 3-5 years of data layer development · Proven experience with GA4 implementations · History of successful e-commerce projects · Experience with high-traffic retail websites