Web Analytics Developer

Web Analytics Developer (Digital Analytics Lead) Work Location: Holmdel, NJ Onsite Requirement: 3 Days Office (No Remote) 📄 Experience Required: 9+ Years Role Summary We are seeking a highly experienced Web Analytics Developer / Digital Analytics Lead to oversee and drive digital analytics strategy for an insurance organization. This senior-level role will manage web analytics, tag management, and data visualization initiatives using tools such as Google Analytics (GA4), Adobe Analytics, Google Tag Manager (GTM), and Looker Studio. The ideal candidate will bring strong technical expertise, strategic thinking, and the ability to translate complex digital data into actionable business insights that improve customer experience and marketing performance. Key Responsibilities 1. Analytics Strategy & Leadership • Define and lead the overall digital analytics strategy aligned with business and marketing objectives • Implement and optimize Google Analytics (GA4) and Adobe Analytics frameworks • Drive data-informed decisions to enhance customer acquisition, engagement, and retention 1. Tag Management & Tracking Implementation • Manage and maintain Google Tag Manager (GTM) implementations • Ensure accurate tracking of website events, user journeys, and campaign performance • Troubleshoot tracking discrepancies, tag firing issues, and data collection gaps • Partner with development teams for implementation and QA validation 1. Data Analysis & Insights Generation • Analyze multi-channel traffic data across web and campaign platforms • Identify behavioral trends, conversion bottlenecks, and performance gaps • Deliver insights to improve KPIs such as conversion rates, engagement, and quote-to-policy ratios 1. Reporting & Dashboard Development • Build and maintain executive-level dashboards using Looker Studio • Create automated reports highlighting digital KPIs and campaign effectiveness • Present findings clearly to stakeholders and leadership 1. Continuous Optimization & Testing • Support A/B testing initiatives and CRO strategies • Recommend enhancements to digital customer journeys • Collaborate with UX, Marketing, and Product teams for data-driven improvements 1. Stakeholder Collaboration • Work cross-functionally with Marketing, IT, Product, and UX teams • Translate technical analytics findings into actionable business recommendations • Serve as a subject matter expert for digital analytics platforms Required Skills & Qualifications Core Analytics Expertise • 6–10+ years of hands-on experience in digital/web analytics • Strong expertise in GA4 and Adobe Analytics • Experience analyzing large-scale website and campaign datasets Technical Proficiency • Advanced experience with: • Google Tag Manager (GTM) • Looker Studio (dashboard & reporting creation) • Event tracking & implementation strategies • Ability to manage tracking frameworks and ensure data accuracy Conversion Optimization (CRO) • Strong understanding of digital funnel optimization • Experience improving customer journey performance and conversion metrics Analytical & Problem-Solving Skills • Ability to analyze complex datasets • Strong troubleshooting skills for tracking and data integrity issues Communication Skills • Strong presentation and stakeholder management skills • Ability to simplify complex analytics concepts for business audiences Education & Certifications • Bachelor’s degree in relevant field (Computer Science, Analytics, Marketing, etc.) • Preferred certifications: • Google Analytics (GAIQ / GA4) • Adobe Analytics Certification Preferred Experience Insurance / Financial Services Domain • Experience in insurance industry digital journeys • Understanding of KPIs such as: • Quote-to-policy conversions • Digital claims journey • Policy lifecycle metrics Omnichannel Analytics • Experience integrating web, mobile, and campaign data • Familiarity with GA360 or enterprise Adobe Analytics environments GA4 Implementation • Hands-on experience with GA4 setup, event modeling, and migration • Knowledge of evolving GA4 tracking best practices Data Governance & Compliance • Understanding of privacy regulations (GDPR, CCPA) • Experience implementing compliant analytics solutions within regulated industries