Web Analytics Manager

Currently I have an opening for a Web Analytics – Adobe Manager located in Lincolnshire, IL. Details for the position are as follows: Technical Information: • Contract: 2-month duration, potential for Extension/Conversion (Must be local to convert!) • Pay: $55-71 hourly (W2!), depending on experience level • 40 hours per week: Onsite 4 days a week, remote 1 day Job Description: • In this position you will play a key role as an SME for the client’s Web Analytics and Marketing Measurement toolset. • Some core projects you will head up include enhancing their current Adobe Analytics Infrastructure and other tools such as attribution models and more. • In the position you will work closely with Engineering, Data Analytics, Digital Marketing. • Strategize with business stakeholders to solution web analytics plans based on customer journey/behavior, traffic acquisition, website performance, and other KPIs. • Manage a team of tagging engineers to ensure quality tagging of eCommerce features for data collection and analysis. (Functional / project management – not direct reports) • Develop and maintain a clear product vision and roadmap for web analytics • Stay updated with the latest trends, tools, and practices in web analytics products and the broader digital marketing landscape. • Strong technical background with knowledge of site tags, tracking pixels, and web tracking mechanisms. • Experience working with web analytics tools, analyzing traffic, site engagement, site events, conversion, attribution, and other relevant web analytics concepts. • Knowledge of data collection best practices, data quality standards, and data governance principles. • HS Diploma / GED required, AS or BS a plus! Minimum of 5 years of experience working with & implementing Adobe Analytics; expertise within eVars, props, events, and Customer Journey Analytics and knowledge of SQL.