Analytics Specialist

Hybrid In Charlotte Job Description: Analytics Specialist (Full-Stack Analytics Expert) We are seeking a highly skilled Analytics Specialist to join our team. This role requires a “full-stack” analytics expert who can independently manage incoming requests, troubleshoot issues, and deliver impactful insights across web and digital platforms. The ideal candidate is hands-on, detail-oriented, and equally comfortable in tools, strategy, and execution. Key Responsibilities • Own the end-to-end analytics process, including handling ad-hoc requests, investigating issues, and conducting analyses (traffic trends, conversion funnels, attribution, etc.). • Configure, manage, and troubleshoot Google Tag Manager, including tags, triggers, variables, and debugging. • Set up and optimize Google Analytics 4, including custom dimensions, metrics, parameters, conversions, and resolving data issues. • Ensure data accuracy and integrity across platforms by applying best practices in cross-domain tracking, UTM/campaign tagging, referral exclusions, cookies, and session behavior. • Build and customize reports, analyses, and dashboards in GA4 Explore, Looker Studio, or similar tools. • Use debugging tools (DebugView, GTM Preview, Chrome DevTools) to test and validate implementations. • Collaborate with stakeholders to design, maintain, and optimize the data layer for scalable analytics. • Leverage working knowledge of JavaScript to create custom GTM tags and variables. Qualifications • Proven experience as a web or digital analytics specialist, with deep expertise in GA4 and GTM. • Strong technical and analytical problem-solving skills. • Familiarity with debugging and validation tools. • Ability to translate complex data into actionable insights and clear reporting for stakeholders. • Bonus: experience with Looker Studio, BigQuery, or other BI/visualization tools.