Business Analyst

Hybrid role - 4 days Onsite and 1 day Remote Job Description: • Client's Petcare is a leading consumer packaged goods (CPG) company specializing in high-quality pet food products and services. • We are committed to delivering exceptional value to consumers through innovative pet products. • We are currently seeking a Business Analyst to join our Data & Analytics Product Management team. Position Overview: • As a Business Analyst, you will play a crucial role in analyzing consumer, pet and digital media data to support building better brand experiences for consumers and their pets. • You will collaborate closely with the Product Owner and key stakeholders across marketing, media and the commercial business teams to identify requirements for enhancing, testing and validating data products. • The ideal candidates will have a strong background in data analysis, experience in agile methodologies, and a passion for consumer behavioral data. • Contract duration: 12 months • Work schedule: 40 hours/week. Full-time onsite M-Th, remote on Fridays Key Responsibilities: • Collect, examine and shape requirements definition across a broad base of stakeholders to ensure all needs are identified, conceptualized and documented. • Responsible for facilitation and harvesting of core business needs, enabling translation, visualization and development of high-quality data products. • Assist with refinement of a robust backlog of user stories through collaboration with Product Owner, Architects, Engineers, Developers and Business Partners. • Enhance end user satisfaction through continuous improvement of usability testing ensuring delivery to the end user’s highest needs. • Participate in all agile ceremonies for the assigned product team. • Participate in weekly department meetings. Qualifications: • Bachelor’s degree in Business, Marketing, Data Analytics, or a related field. • 3+ years of experience as a Business Analyst, preferably in a consumer marketing or digital media environment. • Strong proficiency in analyzing consumer direct marketing data and digital media metrics across social, display, search, and influencer channels. • Proven experience with digital marketing channels, including campaign management, performance analysis, and optimization strategies. • Experience with agile methodologies and participation in agile teams. • Proficient in data visualization tools (e.g., Tableau, Power BI) and data analysis software (e.g., Excel, SQL). • Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders. • Strong problem-solving skills and attention to detail.