Business Analyst

Job Title: Business Analyst Location: 2-3 days per week on-site - London Contract Length: 6 months IR35 Status: Inside IR35 Rate: £400-£500 Start Date: ASAP Overview This role supports a newly formed team within the marketing and digital division. The successful candidate will provide business analysis expertise to help shape requirements, improve communication across departments, and support delivery of a Customer Data Platform (CDP) initiative. Key Responsibilities • Engage with cross-functional stakeholders across media, CRM, marketing, security, legal, procurement, and engineering teams to gather and clarify requirements. • Lead business analysis for the CDP programme, understanding stakeholder needs and converting them into user stories and technical specifications. • Support the RFP process for the new CDP platform (expected January). • Produce and maintain detailed documentation including process flows, requirements, and project artefacts. • Operate within Agile or Prince2 methodologies, ensuring structured and transparent delivery. Required Skills & Experience • Proven experience as a Business Analyst in marketing, digital, or web environments. • Strong stakeholder management skills - able to navigate complex organisational politics and communicate diplomatically. • Experience working with Customer Data Platforms (CDPs) and Mobile Measurement Partners (MMPs) is highly desirable. • Familiarity with tools such as Treasure Data, Tealium, Salesforce Data Cloud, or similar CDP technologies. • Excellent documentation and communication skills. • Personable, resilient, and adaptable - able to engage with both technical and non-technical teams. • Open to considering permanent opportunities.