📍 Hybrid – New York, NY (3 days/week in-office) 🕒 Full-Time | 4+ Years Experience Required About the Role We are seeking a detail-oriented and analytical professional to join our team as a Business Analyst This role is critical to ensuring the integrity, usability, and strategic value of our Salesforce CRM system. You will lead a comprehensive data hygiene initiative, remapping and restructuring CRM records to reflect our brand and division-level sales structure. Additionally, you will leverage business intelligence tools to transform clean data into actionable insights that drive decision-making across the organization. Key Responsibilities • Conduct intensive audits and cleanups of Salesforce CRM data, resolving duplicates and inconsistencies. • Remap CRM records to accurately reflect brand and division-level sales structures (e.g., Febreze, Huggies, Pampers). • Implement and maintain data hygiene protocols and governance policies. • Consolidate data from multiple sources into a unified CRM system. • Develop and maintain dashboards and reports using Tableau, Domo, and Power BI. • Analyze large datasets to identify trends, support business strategy, and improve CRM usability. • Collaborate with cross-functional teams including Sales, Marketing, and Business Operations. • Create and enforce a Rules of Engagement (ROE) policy for CRM updates. • Support marketing and sales initiatives through refined customer segmentation and clean data. Qualifications • 4+ years of experience in CRM management, data hygiene, or sales/business operations. • Strong knowledge of Salesforce (HubSpot experience also a plus). • Proficiency in BI tools such as Tableau, Power BI, and Domo. • Experience with SQL and data querying preferred. • Background in business or finance with strong analytical and problem-solving skills. • Excellent communication and collaboration skills. • Experience in media or advertising sales operations is highly desirable. • Bonus: Experience with automation tools and Excel-based data workflows. Why Join Us? • Work in a flexible hybrid environment (3 days in-office weekly). • Collaborate with a dynamic, cross-functional team. • Play a key role in transforming our CRM and data infrastructure. • Gain exposure to high-impact projects in a media and advertising-focused organization.