• Utilize SQL queries and BI tools (e.g., Tableau, Power BI) to extract, analyze, and visualize CRM data, providing insights for business strategy development. • Collaborate with cross-functional teams to define and enforce data governance policies, ensuring compliance with industry standards and best practices. • Develop and maintain dashboards and reports to track CRM health metrics, identify trends, and monitor data quality. • Conduct root cause analysis of data discrepancies and implement solutions to prevent future occurrences. • Support targeted marketing campaigns and revenue growth by refining customer segmentation based on cleaned CRM data. • Develop ROE (rules of engagement) policy that allows for only cleansed and approved updates to our CRM system Qualifications: • Proven experience in CRM management, data cleanup, and data hygiene (Salesforce a plus) • Strong analytical skills with the ability to interpret data sets and derive actionable insights • Proficiency in CRM tools (e.g., Salesforce, HubSpot) and BI tools (e.g., Tableau, Power BI). • Experience with SQL and data querying for data extraction and analysis a plus • Attention to detail and a problem-solving mindset. • Excellent communication skills to collaborate with cross-functional teams and present findings effectively.