Company Description/ Business Unit Location: London (hybrid working 3 office days per week) Employment Type: 9–12-month fixed term contract Think the AA is just about roadside assistance? Think again. For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Commercial Marketing Data Analyst means you'll play a crucial role in our success and be part of this exciting motoring journey. Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change. This is the job This is a unique opportunity to play a central role in shaping the future of a new customer-facing service. As a Data Analyst, you’ll work across commercial and marketing functions to uncover insights that directly influence strategic decisions. You’ll be part of a small, agile team operating in a test-and-learn environment, where your work will help validate customer demand, optimise pricing strategies, and enhance marketing performance. This role is ideal for someone who is hands-on with data, confident in building dashboards and visualisations, and passionate about using data to solve real-world business problems. Please note, this role is a 9–12-month fixed term contract. What will I be doing? • Analyse commercial and marketing data to identify trends, patterns, and opportunities. • Build and maintain dashboards and reports tracking key performance indicators. • Support experimentation by measuring the impact of different propositions, pricing strategies, and marketing tactics. • Collaborate with cross-functional teams including marketing, digital, operations, and finance. • Present insights in a clear, visual, and accessible way to both technical and non-technical audiences. • Ensure data accuracy, consistency, and integrity across all reporting and analysis. • Contribute to a structured, data-driven approach to evaluating business potential. What do I need? • Proven experience in data or business analysis within commercial, marketing, or product-focused environments, with a strong grasp of customer behaviour and business performance metrics. • Technical proficiency in Excel, SQL, and either Python or R, with hands-on experience using data visualisation tools such as Power BI, Tableau, or Looker. • Strong understanding of marketing analytics, pricing strategies, and customer segmentation, with the ability to translate data into actionable insights. • Experience in agile or test-and-learn environments, demonstrating adaptability and the ability to manage multiple priorities in a fast-paced, evolving context. • Analytical and outcome-oriented mindset, capable of breaking down complex problems and delivering insights that drive real business impact. • Collaborative and proactive approach, working effectively across cross-functional teams, showing curiosity, and continuously seeking improvement through data. Additional information Benefits We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: • 25 days annual leave plus bank holidays + holiday buying scheme • Worksave pension scheme with up to 7% employer contribution • Free AA breakdown membership from Day 1 plus 50% discount for family and friends • Discounts on AA products including car and home insurance • Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more • Company funded life assurance • Diverse learning and development opportunities to support you to progress in your career • Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family Plus, so much more! We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.