Content Writer

Job Description Content Curation Strategist (Remote) Location- Remote- preferred EST hours Employment Type-Contract About the Rol eWe are seeking a highly strategic, analytical, and creative Content Curation Strategist to shape customer content experiences .This role sits at the intersection of Content Strategy, Digital Merchandising, Data Analytics, AI, and Customer Experience. You will be responsible for curating, optimizing, and maintaining large-scale digital content collections while leveraging customer insights and performance data to improve engagement, adoption, and overall content quality .The ideal candidate combines strong content strategy expertise with data-driven decision-making and exceptional visual judgment to create meaningful customer experiences . Top 3 Required Skil ls1. Content Curation & CMS Management (5+ Year • s)Experience managing large-scale digital content collections using Content Management Systems (CMS • ).Expertise in metadata management, publishing workflows, content lifecycle management, and content operation s.2. Content Strategy / Digital Merchandising (5+ Year • s)Experience optimizing customer-facing digital content through content strategy, curation, experimentation, and performance analysi • s.Ability to improve customer engagement by identifying content opportunities and implementing strategic recommendation s.3. Data Analytics & Reporting (3+ Year • s)Experience analyzing customer engagement metrics, dashboards, KPIs, experimentation results, and content performance dat • a.Ability to translate analytical insights into actionable business recommendation s. Purpose of the T eamThis team develops AI-generated content experiences and conducts content evaluations, supporting AI-driven initiatives. Their mission is to improve how customers discover, engage with, and benefit from conte nt. Key Responsibili tiesContent Strategy & Cura • tionCurate, organize, and optimize digital content collections across produ • cts.Evaluate templates, creative assets, and digital content for quality, relevance, usability, diversity, and customer va • lue.Identify content gaps, customer needs, and emerging trends to influence future content investme • nts.Develop scalable content curation frameworks, evaluation methodologies, and quality standa • rds.Manage metadata, categorization, publishing schedules, and content lifecycle activit ies.Content Publishing & CMS Manage • mentPublish, update, and maintain content using internal Content Management Systems (C • MS).Ensure publishing accuracy, metadata consistency, and content governa • nce.Monitor content freshness and maintain high-quality content librar • ies.Support operational publishing processes while maintaining quality and compliance standa rds.Data Analytics & Customer Insi • ghtsAnalyze customer engagement metrics, usage trends, experimentation results, and content performance dashboa • rds.Interpret quantitative and qualitative customer insights to identify optimization opportunit • ies.Establish KPIs and success metrics for content initiati • ves.Deliver actionable recommendations that improve customer engagement, satisfaction, and adopt ion.Experimentation & Optimiza • tionPartner with Product Managers, Designers, Researchers, and Engineers to define and execute content experime • nts.Evaluate A/B testing results and experimentation outco • mes.Recommend improvements based on customer behavior, engagement metrics, and performance insig • hts.Continuously refine content strategy through data-driven decision mak ing.Visual Quality & Content Evalua • tionApply strong visual design judgment to evaluate layouts, templates, imagery, storytelling, and customer app • eal.Assess content from both creative and analytical perspecti • ves.Maintain high standards for content quality while supporting diverse customer scenarios and design approac hes.Stakeholder Collaboration & Communica • tionCollaborate closely with Product, Design, Engineering, Research, Marketing, and Business te • ams.Present insights and recommendations to leadership using clear data storytell • ing.Influence strategic content investments through evidence-based recommendati • ons.Support roadmap planning by providing customer and performance insig hts. Required Qualifica • tionsBachelor's degree in Design, Communications, Data Analytics, Marketing, or a related f • ield.5+ years of experience in Content Strategy, Content Curation, Digital Merchandising, Product Strategy, Design Research, or related discipl • ines.5+ years of experience managing content through CMS platf • orms.3+ years of experience using data analytics, dashboards, reporting, and customer engagement metrics to drive business decis • ions.Experience with content lifecycle management, publishing workflows, metadata, and content govern • ance.Strong understanding of visual design principles, content quality evaluation, layout composition, and customer-centered de • sign.Experience working with dashboards, reporting tools, KPIs, and data visualization techni • ques.Excellent analytical, problem-solving, communication, and storytelling sk • ills.Ability to influence cross-functional stakeholders in fast-paced and ambiguous environm • ents.Strong balance of analytical thinking and creative judg ment. Preferred Qualific • ationsExperience supporting digital content ecosystems, productivity software, content marketplaces, or creative plat • forms.Experience with experimentation methodologies, A/B testing, and customer engagement anal • ytics.Familiarity with AI-powered content experiences, recommendation engines, personalization systems, or content discovery plat • forms.Experience working with products, productivity applications, or enterprise sof • tware.Experience collaborating with Product Management, UX Design, Content Design, and Engineering teams. Typical Day in t • he RoleAnalyze template performance data, customer engagement metrics, and usage • trends.Curate and optimize template collections exper • iences.Review new templates and creative assets for quality, usability, and customer rel • evance.Publish, organize, and maintain content using internal CMS and publishing • tools.Collaborate with Product Managers, Designers, Researchers, and Engineers on content strategy and experimen • tation.Monitor content performance and recommend improvements based on analytics and customer fe • edback.Present findings and strategic recommendations to stakeholders to improve customer engagement and business ou tcomes. Ideal C andidateThe ideal candidate is equally comfortable discussing customer engagement metrics and content quality. They can identify why a content experience succeeds, validate recommendations using data, and clearly communicate strategic impro vements.Successful candidates are naturally curious, highly collaborative, and passionate about combining content strategy, data analytics, design thinking, and AI innovation to create exceptional customer expe riences. If interested, please send your resume on email- grishma@ ifgpr.com