Role: Data Analyst/Digital Analyst/Web Analyst (Senior Position) IR35: Outside Location: Leeds Area (Hybrid 2 Days/Week) Start Date: ASAP Overview We’re supporting a major eCommerce brand as they enter a new phase of digital performance optimisation. To accelerate their ambitions, they’re seeking a highly experienced Digital Analytics Consultant who can lead their analytics and insight function, delivering clear, actionable data that drives commercial impact. This is a senior-level interim position ideal for someone who brings deep technical knowledge, a sharp commercial instinct, and a proven track record of translating digital behaviour into strategic business decisions. What You’ll Deliver Analytics Strategy & Tooling • Define and execute a fit-for-purpose analytics strategy aligned to digital growth goals • Own the setup, configuration, and governance of analytics platforms including GA360, GTM, and BigQuery • Ensure clean, consistent, and scalable data collection across all digital platforms Insight & Optimisation • Analyse behavioural and performance data to uncover insights across acquisition, conversion, and retention • Support experimentation and personalisation initiatives with data-led recommendations • Build dashboards and performance reports using BI tools such as Looker or Tableau Stakeholder Enablement • Act as a senior analytics partner to product, marketing, UX, and trading teams • Present high-impact insights that influence executive decision-making • Translate complex data into stories that drive business and customer outcomes Tagging & Implementation Oversight • Lead event tagging strategy through GTM or similar tools • Work with developers and QA teams to ensure robust implementation of analytics tracking • Monitor and troubleshoot data discrepancies to ensure accuracy and trust in reporting What You’ll Bring • 5+ years' experience in digital/web analytics roles, ideally within ecommerce or similar fast-paced digital environments • Expert-level proficiency with GA360, BigQuery, GTM, and SQL • Hands-on experience with CRO tools, heatmapping platforms, and testing frameworks • Proven ability to work autonomously in a senior capacity, delivering at pace and with precision • Strong communication and storytelling skills — able to influence both technical and non-technical stakeholders • Bonus: GA and/or Adobe Analytics certifications This role is well-suited to a seasoned digital analytics professional who thrives in delivery-focused environments and can quickly add value through insight, optimisation, and technical leadership.