Data Architect

Data & Integration Architect Irving TX(Hybrid)- 3 days onsite/Week Contract Job Description: • Looking for a Data & Integration Architect to build and maintain marketing data pipelines, integrate platforms like Site core and Salesforce, ensure data governance, and enable AI-driven analytics for personalized buyer journeys. Responsibilities: - Data Engineering & Integration • Design and maintain data pipelines that ingest, transform, and model marketing and engagement data in Databricks or similar environments. • Build connections across Sitecore, Google Marketing Platform, 6sense, LinkedIn, Salesforce, and other digital systems to enable end-to-end visibility into the buyer journey. • Partner with IT and data teams to align marketing data with enterprise standards for governance, quality, and security. • Develop unified data models linking engagement, content consumption, account signals, and opportunity data to support analytics and journey-based insights. • Data Readiness • Partner with the Martech team to ensure that all marketing platforms are configured and documented in ways that support analytics and AI applications. • Define and communicate data capture standards, tagging requirements, and event tracking structures needed for visibility across the buyer journey. • Create and maintain data dictionaries, taxonomies, and schemas that ensure analytics receives consistent and usable data. • Act as the primary liaison between analytics and Martech teams to translate analytical and modeling needs into data requirements for platform setup and integrations. • Conduct data audits to validate that critical events, attributes, and identifiers are captured and aligned across systems. • Web & Personalization Data • Define and maintain frameworks for capturing and structuring web behavior, personalization events, and user interactions within Sitecore and related systems. • Ensure engagement signals and content interactions can be tied to known accounts and individuals for journey analysis and personalization. • Support analytics in using web data to uncover buying stage patterns and trigger tailored. Mandatory skills • Strong experience in data pipeline development using Databricks, Spark, SQL, and Python. • Google Analytics, Google Sense, Sitecore Personalization, Data Factory and Databricks • Expertise in integrating marketing platforms (Sitecore, Google Marketing Platform, Salesforce, LinkedIn, 6sense). • Solid understanding of data modeling, governance, and security standards. • Knowledge of digital marketing data structures, tagging, and event tracking. • Ability to collaborate with IT, and Analytics teams for data alignment. Good to have skills: • Familiarity with cloud platforms (Azure, AWS, GCP) for data processing. • Understanding of AI/ML use cases in marketing (journey prediction, personalization). • Experience with web analytics and personalization frameworks like Sitecore. • Skills in data visualization tools (Power BI, Tableau). • Awareness of emerging technologies like CDPs and identity resolution.