A quick look at the role The Data Insights Analyst is responsible for enhancing the quality and usability of customer data, providing industry-level insights, and supporting retention initiatives. This role involves collaborating with various departments to ensure data-driven decision-making and strategic planning, ultimately contributing to the company's growth and customer satisfaction. Your Core Responsibilities • Ensure the quality and completeness of customer data by verifying and maintaining accurate business entity and contact information. • Provide subject matter expertise throughout the delivery and configuration of Sales and Marketing modules • Identify and analyse customer churn in terms of both volume and value. • Provide data and insights to retention initiatives, specifically focusing on early-life churn drivers and in-year customer health checks • Provide insights into waste mix variations and seasonal demand to inform marketing strategies and promotional activities. • Collaborate with Marketing and Pricing to align strategies and promotional campaigns • Conduct year-on-year same-store analysis of SME customers to identify performance drivers. Communicate findings through data-driven insights reports • Analyse customer sensitivity to pricing and service issues to inform future pricing strategies and reduce churn risk Our Essential Requirements • Advanced Excel and confident with Power BI user and report developer • Able to manipulate data and produce new BI reports and data flows within agreed parameters • Experience producing and presenting complex data analysis to a non-technical audience using PowerPoint story telling techniques • Able to influence others to complete actions identified as part of commercial briefs and effectively manage relationships with key stakeholders Biffa - we're changing the way people think about waste At Biffa, we love working with waste. Whther we're turning it into sustainable power, finding new ways to recycle it or simply keeping it off the streets, we believe every day is an opportunity to improve the lives of millions. It's a view that's shared by our 11,000+ people around the country, who trust us to provide them with a career that's always rewarding, often challenging, but never dull. We believe different ideas, perspective and backgrounds are key to developing a creative and effective working environment which is why you'll find us championing diversity and equality at every turn.