Verified Job On Employer Career Site Job Summary: Braintrust is enhancing its core offerings to drive smarter performance through AI-enhanced Conversion Rate Optimization and digital experience. The Digital Analytics Strategist will transform complex behavioral and performance data into actionable insights to fuel personalization, experimentation, and business growth. Responsibilities: • Build and maintain dashboards that reflect AI-driven KPIs like engagement scores and user intent. • Develop reports that support strategic decision-making and highlight performance trends. • Analyze internal and external data sources to uncover user behavior trends and performance opportunities. • Use AI-powered tools to deliver predictive insights and inform optimization tactics. • Partner with strategy, UX, and engineering teams to enhance content delivery. • Establish and enforce best practices for analytics tagging and data audits. • Lead KPI discovery aligned with business goals. • Act as SME for integrating data across marketing, sales, financial, and product domains. • Facilitate communication and trust among stakeholders. Qualifications: Required: • 5+ years in data visualization with dashboard/reporting design experience. • 3+ years experience with tools like DOMO, Tableau, and Google Analytics (GA4 included). • Strong skills in Excel, PowerPoint, and Word. • Hands-on with tagging tools (GTM, Adobe Analytics, Tealium, Segment). • Experience with analysis tools like SQL, Python, SPSS (a plus). • Familiarity or interest in AI-enhanced analytics and personalization strategies. • Exposure to or interest in AI-enhanced analytics tools, such as predictive modeling, LLM-powered insights platforms, or AI-based CRO tools. • Understanding of how data informs personalization, segmentation, or content optimization. • Comfortable collaborating with cross-functional teams exploring new uses of AI in digital experience. • Proven collaboration in agile environments and with senior stakeholders. • Strong communication and project management skills. Preferred: • Experience with Salesforce Marketing Cloud, Einstein, or Qualtrics is a plus. Company: Braintrust is a blockchain-powered freelancer marketplace that connects skilled tech experts with clients. Founded in 2018, the company is headquartered in San Francisco, California, USA, with a team of 11-50 employees. The company is currently Early Stage. Braintrust has a track record of offering H1B sponsorships.