Digital Business Analyst

Digital Business Analyst Location: SW London - 1 day per week (hybrid) Contract Length: 6 months IR35 Status: Outside IR35 Rate: £400-£525/day Overview Due to increasing demand, a consultancy client are seeking a Digital Business Analyst to step into a high-profile eCommerce personalisation programme. You will partner with clients, product owners, data teams, and MarTech stakeholders to capture requirements, translate them into actionable user stories, and support the delivery of real-time, targeted personalised experiences across digital channels. Key Responsibilities • Lead discovery and requirements gathering for personalisation use cases across websites, apps, and in-store environments. • Map the "as-is" state of customer journeys and define future-state objectives, KPIs, and goals. • Translate business requirements into clear user stories, acceptance criteria, and process flows. • Collaborate with IT, Data, Marketing, and Product teams to ensure alignment and feasibility of proposed solutions. • Work closely with developers, analysts, and product teams to ensure requirements are understood, testable, and delivered to specification. • Define data and content requirements for personalisation use cases. • Ensure tracking and measurement frameworks are in place to monitor performance and success. Skills & Experience • Proven experience as a Business Analyst on eCommerce or digital marketing projects. • Strong understanding of personalisation, segmentation, and customer journey orchestration. • Hands-on experience with MarTech platforms such as Salesforce Personalisation, Dynamic Yield, or similar. • Familiarity with Customer Data Platforms (CDPs), behavioural data, and tagging strategies (GA4, Adobe Analytics). • Skilled at writing user stories, epics, and process flows using JIRA, Confluence, or equivalent tools. • Experience working in Agile/Scrum environments. • Excellent facilitation and stakeholder management skills, with the ability to run workshops. • Analytical mindset with knowledge of A/B testing and experimentation methodologies. • Comfortable working with cross-functional teams including product, UX, developers, and data analysts.