Digital Marketing Analyst - 25-71917
Job Description:
The Analyst position will play a key role in supporting data-driven decision making across our marketing and web product teams. This role will partner with team members and stakeholders to develop reporting, answer key questions regarding web products/marketing initiatives and provide recommendations/optimizations to continually enhance business performance. In addition, this role will support our digital marketing partners by hypothesizing, implementing, and measuring media testing initiatives. The ideal candidate enjoys working collaboratively with others to leverage a modern data stack to turn large datasets into actionable insights.
Responsibilities:
• Assist in dashboard development and maintenance through Power BI
• Perform ad hoc analyses of both marketing and web performance using Snowflake, Big Query, Power BI, Full Story and Google Analytics
• Partner with stakeholders to support digital marketing testing
• Support other analysts with reoccurring reporting that’s distributed to the broader organization
Technical skills:
• Basic knowledge of SQL
• R or Python experience is a bonus
• Proficient with Excel/Google Sheets and PowerPoint
• Experience working with web and marketing technologies including, but not limited to, Google Analytics, Adobe Analytics, Google Ads, Meta Ads Manager, SFMC, etc. (preferred)
• Experience with data visualization platforms - Looker Studio, Power BI, Tableau, etc. (preferred)
• Experience with data warehouses – Snowflake, Big Query, etc. (preferred)
Job experience:
• Experience in a quantitative data driven field or equivalent coursework/academic projects
• Hands on experience mining large datasets in the context of marketing and/or web engagement
• Experience putting together and presenting data-focused decks
Education:
Bachelor’s degree in quantitative or computer science field
The hourly range for roles of this nature are $25.00 to $35.00/hr. Rates are heavily dependent on skills, experience, location, and industry.
Job Description:
The Analyst position will play a key role in supporting data-driven decision making across our marketing and web product teams. This role will partner with team members and stakeholders to develop reporting, answer key questions regarding web products/marketing initiatives and provide recommendations/optimizations to continually enhance business performance. In addition, this role will support our digital marketing partners by hypothesizing, implementing, and measuring media testing initiatives. The ideal candidate enjoys working collaboratively with others to leverage a modern data stack to turn large datasets into actionable insights.
Responsibilities:
• Assist in dashboard development and maintenance through Power BI
• Perform ad hoc analyses of both marketing and web performance using Snowflake, Big Query, Power BI, Full Story and Google Analytics
• Partner with stakeholders to support digital marketing testing
• Support other analysts with reoccurring reporting that’s distributed to the broader organization
Technical skills:
• Basic knowledge of SQL
• R or Python experience is a bonus
• Proficient with Excel/Google Sheets and PowerPoint
• Experience working with web and marketing technologies including, but not limited to, Google Analytics, Adobe Analytics, Google Ads, Meta Ads Manager, SFMC, etc. (preferred)
• Experience with data visualization platforms - Looker Studio, Power BI, Tableau, etc. (preferred)
• Experience with data warehouses – Snowflake, Big Query, etc. (preferred)
Job experience:
• Experience in a quantitative data driven field or equivalent coursework/academic projects
• Hands on experience mining large datasets in the context of marketing and/or web engagement
• Experience putting together and presenting data-focused decks
Education:
Bachelor’s degree in quantitative or computer science field
The hourly range for roles of this nature are $25.00 to $35.00/hr. Rates are heavily dependent on skills, experience, location, and industry.
