Digital Marketing Analyst

Akkodis is seeking a Digital Marketing Analyst role is a Contract with a client in NYC, NY (Hybrid); Pay Range: $67-$70/hour; The rate may be negotiable based on experience, education, geographic location, and other factors. Area Description (Our Mission) • Know the user. Know the magic. Connect the two. At its core, marketing at starts with the user and ends with technology, bringing both together in unconventional ways. • Our job is to demonstrate how our products solve the world’s problems – from the everyday to the epic, from the mundane to the monumental. • And, we approach marketing in a way that only we can – break the rules, redefine the medium, make the user the hero, and ultimately let the technology speak for itself. Role Description (and additional job description) • In this role you will drive key measurement and analytics programs that deliver a scaled impact for Marketing across media campaigns. • On a more day to day basis, you will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars. • You'll define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion. • As a Marketing Analyst you will be seen as an expert within our team on all things that relate to media incrementality, web analytics and digital measurement methodologies. You will maintain global consistency, while keeping regional focus. • We're excited that you’re interested in opportunities within the Marketing Org! As you explore the possibilities here are some additional resources that we hope you'll find helpful with your internal mobility journey: • Read our Marketing Internal Mobility FAQs • Join the Marketing Internal Mobility Group to receive monthly emails that spotlight hot jobs across the Marketing Org. • Note: • This is a Pilot Program managed by the Marketing Staffing Team Responsibilities • Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level. • Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars. (e.g. conversion lift tests, matched market analyses, and brand lift studies). • Analyse campaign results and report the media effectiveness across all stakeholder groups. • Develop processes to ensure all stakeholders align and understand how we determine campaign success. • Conduct meta analysis, find best practices and bring and surface opportunities and risks otherwise not identified to senior stakeholders. Skill/Experience/Education • Mandatory 5+ years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing). • Experienced in campaign Brand or Conversion lift measurement and using analytical insights to guide media planning and/or experience working in digital marketing: Google Analytics, Performance incrementality geo experiments (Match Market tests). • Well versed at using data for storytelling and presenting complex research findings to both technical and non-technical audiences Desired • Experience with data mining principles and querying large, complex data sets (e.g., using SQL for collecting data from multiple data systems). • Experience with data visualization (e.g., Looker or equivalent BI tool). • Knowledge of statistical modelling techniques: e.g. Regression analysis (Linear, Logistic, Ridge). • Experienced in market research principles (e.g. sampling, question wording, bias) as well as analysis of survey data (e.g. data segmentation and conjoint analysis). • BA/BS in Maths / Statistics / Engineering / Research Methods/ Economics or other quantitative field. If you are interested in this role, then please APPLY NOW. For other opportunities available at Akkodis, or any questions, feel free to contact me. Equal Opportunity Employer/Veterans/Disabled Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client. To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.akkodis.com/en/privacy-policy. The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: · The California Fair Chance Act · Los Angeles City Fair Chance Ordinance · Los Angeles County Fair Chance Ordinance for Employers · San Francisco Fair Chance Ordinance