Digital Marketing and Analytics Lead (Fixed Term Contract)

ABOUT THE ROLE We are seeking an experienced Digital Marketing and Analytics professional to join our Digital Operations team within the Education Division on a six-month fixed term contract. The role will be responsible for shaping and implementing the digital marketing roadmap for the UK and International Education businesses aligned with the marketing strategy, and increasing marketing-driven revenue through increased reach, engagement and conversion across key digital marketing channels. Key responsibilities in this role will include: Oversee the delivery of campaigns across all digital paid channels for the UK and International marketing teams with support of the Performance Marketing Manager Lead the UK and International reporting strategy and marketing data roadmap Deliver marketing performance actionable insights and optimise data analytics tools to ensure accurate, up-to date and compliant marketing data practices Lead the UK and International search strategy for organic and paid search to increase reach and conversion Collaborate with key stakeholders to maximise results for digital marketing activity, and ensure that marketing targets are met, with positive ROI Train and upskill the wider marketing teams in digital marketing and analytics best practices Lead on campaign planning processes to define priorities and continuously improve ways of working Line management of the Performance Marketing Manager (based in India) This is a 6-month fixed term contract with the possibility of extension. We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office. ABOUT YOU We are looking for someone with strong strategic thinking, analytical and problem‑solving skills, supported by excellent data literacy and a proactive approach. You will work well in a team, communicate insights clearly, and demonstrate high attention to detail. You would effectively manage multiple priorities in a fast‑paced environment and brings excellent stakeholder management skills when working with both internal and external partners. To be successful in this role, you will ideally have: Previous experience working as a Digital Marketing Manager, Performance Marketing Manager, Marketing Analytics Manager or similar role either in-house or at an agency Strong understanding of Google Analytics 4 (GA4), Google Tag Manager and their use for performance measurement Experience of researching and developing digital marketing strategies to meet business objectives Experience of successfully implementing pay-per-click digital advertising campaigns, particularly across Google, Meta and LinkedIn Experience of working with insight tools such as Power BI and Google Data Studio Experience of managing a small team (desirable) BENEFITS We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies. We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts. Please see our Rewards and Recognition page for more information. QUERIES Please contact cynthia.yue@oup.com with any queries relating to this role. We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all. Division:Education Department:OEUK Marketing & Customer Experience Closing Date:2 March 2026 Salary:Dependent on skills and experience Location:OUP UK - Oxford Postcode:OX2 6DP Full Time / Part Time:Full Time Ref:4935