Title: Director, Marketing Analytics - (Direct-to-Consumer) Location: New York NY 10013 Duration: 12 Months Contract Strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing is must. Leading delivery of full funnel marketing is must. Performance measurement strategy is must. Notes: • This role will be on site Mon.-Thurs. at 7 Hudson Sq. in NY. • This is not a technical role or one for a coder but more an interpreter of data that can see the larger picture and relay this to executives internally. • Must understand sources of measurement and have experience at this Director level at a streamer, agency, research supplier or network in the direct to consumer or digital area. Description/Comment: This role will need to distill business trends and performance indicators into decisions that drive marketing investment. Critical metric trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis. We are looking for a diligent candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The pace and cadence for change at client necessitates an ability to lead multiple projects, collaborate with multiple partners, and work with speed. This role reports into the VP of Media Marketing. This role is located in New York, NYC. • Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making • Lead delivery of full funnel marketing, inclusive of owned and paid media, performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives • Develop and maintain the performance measurement strategy • Develop automated processes and scaled frameworks that will serve as the baseline to build out cases, drive strategy, and influence leadership • Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy • Prepare executive reports, contribute to weekly status updates & cross-departmental presentations, and provide key inputs into weekly and monthly leadership update • Build strategic decision-making frameworks and develop scripts that help us automate and augment • Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities). Inform resourcing needed to achieve concrete, specific goals; consult on trade-offs • Collaborates cross functionally and builds relationships to improve day to day work • Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals. Basic Qualifications • Bachelor’s degree in Analytics, Statistics, Data Science, Business or a related field • 10+ years of proven experience in marketing analytics, investment banking, financial analysis or growth marketing analytics • Experience working in a Direct-to-Consumer environment • Validated leadership skills, with a successful track record of team building and developing talent • Excellent modelling skills with the ability to defend model assumptions • Excellent written and verbal communication skills • Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues • Proven experience with statistical modelling languages (e.g. SQL, R, Python, SAS) to include querying and cleansing large data sets • Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI, Looker) • High level of proficiency with PowerPoint, Keynote and Excel • Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality • Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences • Able to maintain both a meticulous attention to detail and a big-picture strategic mentality About US: US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com. US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.