Director of Marketing Intelligence

An exciting Director of Marketing Intelligence role in London is looking for a senior, client-facing analytics leader • Based in London • 3 days a week in the office • Duration: 3 Month's • Start date: Mid-March • £400-£500 per day (Inside IR35) The Job As the Director of Marketing Intelligence, your responsibilities will include: • Defining and leading the vision for marketing intelligence, analytics, and measurement strategy across clients • Building and optimising MMM, MTA, and incrementality frameworks to drive media effectiveness • Owning KPI frameworks and delivering actionable insights to improve campaign performance and ROI • Leading client-facing analytics delivery, translating complex data into clear, compelling recommendations • Designing and managing data pipelines (SQL, dbt, GCP) and overseeing ETL processes • Defining and implementing measurement tech stacks (GA4, GTM, Adobe, CDPs, BI tools) • Building dashboards (Tableau/Looker) and ensuring scalable, accurate reporting • Collaborating cross-functionally with strategy, planning, and activation teams • Driving tagging, site analytics, and data infrastructure best practices • Supporting new business with measurement frameworks and analytics solutions You • 5+ years in data/analytics with strong experience in media, marketing intelligence, or measurement • Proven experience with MMM, attribution (MTA), and incrementality testing • Strong hands-on skills across SQL, Python/R, dbt, and GCP • Deep understanding of ad tech and measurement ecosystems (GA4, GTM, Adobe, DSPs, CDPs) • Highly client-facing, with the ability to influence senior stakeholders and C-suite • Experience building and scaling analytics functions, processes, and teams • Strong commercial mindset with the ability to link data to business impact • Comfortable working in fast-paced, evolving environments Apply Now You can apply for the Director of Marketing Intelligence position now by sending us your CV or by calling us now! Don't forget to register as a candidate too. Amy Brown Principal Management Consultant Sphere Digital Recruitment currently has a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website. Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law. Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.