Marketing Analyst

Role: Marketing Analyst III NYC, NY- Remote 12+months Job Description: • You possess a passion for improving techniques, processes, tracking, analytics insights, predictive modeling and technology used by marketing to achieve our bold supply and demand growth goals. • You will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, user behavior and channel effectiveness. • As a member of the marketing analytics team, you will also help define the way marketing performance is calibrated and help define what questions should be asked. • You'll play an important part in finding opportunity fields to help the marketing function scale as we develop acquisition, retention and brand love. • You will offer a deep marketing-driven data perspective while collaborating closely with Finance, Strategy, Operations and AdTech. • You will be on the forefront of analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts. • What you'll do - Mine data and analytics at user level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies • Be a key partner on the performance marketing team. • Collaborate during project planning/prioritization meetings, stakeholder meetings, data prioritization meetings, etc • Choose the proper metrics for tracking current and future experiments and marketing initiatives • Develop dashboards that provide insights and visualization into users and channel performance relative to KPIs, projections, and historical performance • Implement and analyze statistical tests like A/B tests or multivariate tests to provide understanding of marketing impact in business metrics. • Present findings to senior management to drive business and marketing decisions • Use tools such as Excel, SQL, R, Python and Tableau to work efficiently at scale