Marketing Analyst

We are seeking a detail-oriented and data-driven Marketing Analyst for a contract position supporting marketing performance reporting, campaign analytics, and actionable business insights. This role works closely with cross-functional teams to deliver data-driven recommendations that improve marketing effectiveness and ROI. Responsibilities: Marketing Analytics & Reporting • Build and automate dashboards to track campaign performance, funnel KPIs, and marketing ROI. • Analyze multi-channel marketing data (email, paid media, social, CRM, web). • Deliver weekly/monthly reporting and executive-level insights. • Support attribution modeling and customer journey analyses. Campaign Measurement & Optimization • Evaluate A/B tests; support experimentation frameworks. • Identify trends and make data-driven optimization recommendations. • Analyze engagement and conversion funnel performance. Data Management & Tooling • Pull, clean, and transform data across analytics, CRM, and marketing platforms. • Ensure accuracy, consistency, and strong QA in reporting. • Partner with data engineering, BI, and marketing ops on data hygiene. Cross-Functional Collaboration • Collaborate with Marketing, Product, Sales, and Finance to align on KPIs. • Present insights clearly to non-technical stakeholders. • Translate data into digestible business narratives. Required Qualifications • 3–5+ years in marketing analytics or digital analytics. • Proficiency with Google Analytics (GA4), Adobe Analytics, Mixpanel, Amplitude, etc. • Strong SQL skills. • Experience with marketing platforms such as Marketo, HubSpot, Braze, Salesforce Marketing Cloud, Iterable. • Proficient in Tableau, Looker, or Power BI. • Strong understanding of marketing KPIs and attribution. • Familiarity with experimentation/AB testing tools (Optimizely, VWO, LaunchDarkly). • Strong communication and data storytelling skills. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.