Marketing Analyst

Droisys is an innovation technology company focused on helping companies accelerate their digital initiatives from strategy and planning through execution. We leverage deep technical expertise, Agile methodologies, and data-driven intelligence to modernize systems of engagement and simplify human/tech interaction.At Droisys, we invest in our talent and support career growth, and we are always on the lookout for amazing talent who can contribute to our growth by delivering top results for our clients. Join us to challenge yourself and accomplish work that matters. Title : BA with MarTech Location : Dallas, TX Rate: $50/hr on W2 A Business Technical Analyst with expertise in MarTech, AdTech, and Customer Data Platform (CDP) environments. The ideal candidate is a proactive self-starter with excellent communication and presentation abilities. Responsibilities and Qualifications: • Experience as a Business Analyst or similar role within digital marketing, Ad Tech, or MarTech. • Hands-on familiarity with Adobe Experience Cloud products, such as Adobe Analytics, Adobe Target, Adobe Campaign, and AEP. • Strong understanding of customer data platforms (CDPs), identity resolution, and data governance best practices. • Knowledge of ad tech integrations, including LiveRamp, clean rooms, and data onboarding partners. • Skilled in gathering, documenting, and translating business requirements into functional specifications for technical and marketing teams. • Ability to research and write both functional and technical requirements clearly and precisely. • Experienced in preparing and delivering presentations tailored for executive audiences. • Capable of analyzing and enhancing digital customer journeys, personalization use cases, and campaign performance. • Possesses strong stakeholder management skills to bridge gaps between marketing, data engineering, and product teams. • Knowledgeable about data privacy and compliance standards (GDPR, CCPA, etc.) as they pertain to MarTech and customer data. • Demonstrates a collaborative and proactive mindset, contributing to both strategic roadmaps and hands-on delivery. • Excellent communication skills, able to explain complex technical concepts to business stakeholders. • An analytical thinker who can identify gaps, recommend solutions, and promote adoption of MarTech capabilities. Droisys is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. Droisys believes in diversity, inclusion, and belonging, and we are committed to fostering a diverse work environment.