Marketing Analytics Analyst

Company Description Sharp Source IT is a dynamic organization specializing in providing innovative technology solutions tailored to meet the needs of modern businesses. Our goal is to help clients leverage data-driven strategies to achieve operational excellence and growth. With a commitment to quality and cutting-edge technology, we empower organizations to tackle complex challenges and unlock new opportunities. Sharp Source IT is dedicated to fostering professional growth and values collaboration, innovation, and diversity within our team. Role Description This is a contract role and our Client is seeking a strong Marketing Analyst. Priority will be given to: 1. Candidates who are available to work on-site in the office 1. Work hybrid with 2-3 days in the office 1. Remote workers as long as they are well qualified Qualifications • 3–5+ years of experience in eCommerce, marketing analytics, or retail media analytics • Strong understanding of Amazon and or Walmart advertising ecosystem • Proficiency in: • Excel (advanced) • Data visualization tools (Power BI, Tableau, Looker) • SQL (preferred) What You’ll Do Drive Media Performance Analyze performance across paid media channels including Sponsored Ads, DSP, and video Monitor key metrics like ROAS, CPC, CTR, conversion rate, and share of voice Identify what’s working, what’s not, and where to optimize campaigns Turn Data Into Strategy Translate campaign and audience data into actionable recommendations Support marketing teams with insights that guide day-to-day optimizations Lead analysis for major events like Prime Day and Cyber Week Own Full-Funnel Measurement Connect upper-funnel media to downstream impact on traffic, conversion, and sales Evaluate incrementality and true performance impact using data and trend analysis Understand the Customer Analyze customer journeys and path-to-purchase behavior Develop audience insights to improve targeting, reach, and conversion Bridge Media + Retail Performance Tie media results to pricing, promotions, inventory, and product performance Understand how paid media influences total business outcomes, not just attributed sales Track the Market Monitor competitor activity, keyword trends, and category dynamics Identify growth opportunities and inform investment decisions Build Reporting & Insights Create dashboards and scalable reporting across media and retail performance Ensure data consistency across platforms like Amazon, Pacvue, Profitero, and Stackline Deliver clear insights tailored to stakeholders Support Planning & Forecasting Use historical data to guide campaign planning and budget allocation Analyze performance after key events and recommend improvements