Marketing Analytics Consultant

Apply now: Marketing Analytics Consultant, Remote (with initial onsite onboarding in Naperville, IL). Start date is ASAP for this Contract (6 months) position. Job Title: Marketing Analytics Consultant Location-Type: Local Remote to Chicago (candidate must be available hybrid in Naperville, IL for the first 3-4 weeks of onboarding; flexible thereafter) Start Date: ASAP Duration: Contract, 6 months Compensation Range: $60-$66/hr Benefits: Eligible for Health, Dental, Vision, and 401K Visa Sponsorship: Not eligible for visa sponsorship Job Description: • This consultant will deliver analytical support for direct mail acquisition campaigns and ad-hoc digital marketing initiatives, partnering with strategy, finance, and data teams to drive performance reporting, forecasting, and campaign execution for the client. Job Summary • Build and maintain direct mail performance reporting by market, segment, and test cell, including weekly readouts, in-flight diagnostics, and variance analysis • Support response, conversion, revenue, and ROI forecasting in partnership with strategy and finance stakeholders on volume planning and budget allocation • Manage the analytics workflow from targeting logic and segmentation through mail file creation, including record-selection configuration and audience validation • Design statistically valid experiments (A/B, multivariate) with appropriate sample sizes, unbiased test/control structures, and defined KPIs, and deliver post-test analyses • Ensure data accuracy across digital analytics platforms, troubleshoot tracking discrepancies, and conduct cohort, segmentation, and attribution analyses • Build and maintain dashboards in Looker (or comparable BI tool) to track campaign performance, experiment results, and business outcomes • Provide rapid analytical support for last-minute targeting refinements, business rule updates, and ad-hoc requests across direct mail and digital programs Minimum Requirements: • 5 years of marketing analytics experience with a demonstrated background in direct mail or acquisition campaign analytics • Advanced proficiency in Microsoft Excel, including complex reporting and modeling • Proficiency in SQL, with preference for Snowflake as the data platform • Experience with data visualization tools, with Looker strongly preferred (Power BI or Tableau considered) • Deep understanding of marketing performance metrics including CLTV, CAC, ROI, incrementality lift, and attribution methodologies • High attention to detail with a rigorous QA mindset and strong commitment to data accuracy. Preferred Qualifications: • Prior experience supporting direct mail campaigns, including familiarity with cost per piece, response and conversion rate mechanics, and cohort-based analysis • Working knowledge of digital marketing platforms such as GA4, Google Ads, and Meta Ads • Background in financial services or a similarly data-intensive industry, given the complexity of Excel-based reporting • Experience automating reporting workflows to improve speed, accuracy, and reliability