Lead Stack Inc. is an award-winning, one of the nation's fastest-growing, certified minority-owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we're proud to partner with some of the most admired Fortune 500 brands in the world. Job Details:Job Title: Marketing Performance Data Analyst Duration: 12 Months contractLocation: Stanford, CA 94305 Pay Range: $42 - $48/hour on W2 Parking: Candidates are responsible for paying for parking on their own expenses Job Description: The Hoover Institution at • • • seeks a marketing-savvy, data-driven Performance Analyst to join our Marketing and Communications team. This role is essential to measuring and optimizing campaign effectiveness across digital and traditional channels. The ideal candidate brings hands-on marketing experience, understands the role of storytelling in driving engagement, and can translate complex data into actionable insights using HubSpot, Google Analytics (GA4), and Looker Studio. You’ll lead campaign tracking and performance analysis, support data-informed decision-making, and help refine targeting, content strategy, and reporting. Candidates should be skilled in data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals. CORE DUTIES: Performance Measurement & Reporting: Track and report on campaign performance across email, social, web, paid, and earned media Clean, segment, and analyze marketing data using HubSpot and GA4 Build dashboards that blend performance metrics with clear, narrative insights Identify trends, gaps, and growth opportunities focused on audience and content engagement Partner with the Product Marketing Manager to optimize messaging and targeting Strategic Insights, Planning & Execution: Translate data into intuitive narratives for stakeholders and leadership Design and analyze A/B and multivariate tests to improve campaign outcomes Provide pre/post-campaign analytics and strategic recommendations Forecast trends and evaluate attribution models to shape planning Data Management & Tools: Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager Maintain marketing data integrity across CRM, automation, and analytics systems Requirements: Top 3 requirements to hire: Bachelor's degree minimum required Proficient in HubSpot and Google Analytics Must have previous experience in marketing • • An interest in public policy is a plus. PREFERRED QUALIFICATIONS: Marketing Strategy & Execution: Understanding of campaign lifecycles, storytelling, and content-driven engagement HubSpot Mastery: Experience with custom reporting, workflows, and lead scoring GA4 Proficiency: Ability to analyze user behavior, content performance, and conversion paths Data Storytelling: Skilled at crafting insights into persuasive, executive-ready narratives Marketing Data Science: Experience using statistical tools to identify audience patterns and trends Previous experience in a marketing team or department is strongly preferred To know more about current opportunities at Lead Stack, please visit us at https://leadstackinc.com/careers/ Should you have any questions, feel free to call me (415) 985-0815 on or send an email ankit.anand@leadstackinc.com Job Type: Contract Pay: $42.00 - $48.00 per hour Ability to Commute: Stanford, CA 94305 (Required) Ability to Relocate: Stanford, CA 94305: Relocate before starting work (Required) Work Location: In person