Marketing Data Analyst 6 month contract London Highly Competitive Day Rate A high profile Marketing Data Analyst opportunity to join a global entertainment and media business. This is suitable for a Senior Analyst who is s strong user of Marketing Mix Models (MMM). In the Marketing Data Analyst role you will drive the development, design and implementation of MMM and Geo Testing to evaluate the incremental impact of marketing investments. Work closely with Analytics team globally on model alignment and provide recommendations and strategic guidance on media mix optimisation. You must have strong experience in MMM, Marketing Mix Models. Candidate Experience • Highly Proficient in Marketing Mix Models - MMM • Experienced Marketing Data Analyst, Data Scientist or similar Analyst role • Strong knowledge and experience of regression analysis including MMM • Highly proficent in SQL • Proficent in Python or R • Data visulaisation tools such as Tableau and Looker • Ideally available immediately or on short notice.