Marketing Data Analyst (Ref: 189911)

💼 Job Title: Marketing Data Analyst 💰 Contract: 6 Months 📍 Location: New York (Hybrid) 🔍 I’m currently working with a Tier 1 client of mine in their search for a Marketing Data Analyst. They’re seeking a Marketing Data Analyst to join their Analytics team and work directly with the CMO and key leaders across Lifecycle, Paid Marketing, SEO, Merchandising, and more. You’ll be central to shaping how marketing decisions are made, building scalable reports, driving experimentation, and enhancing the company’s overall data ecosystem. 🧾 Responsibilities: • Partner with marketing and customer teams to analyze buyer behavior and marketing performance • Develop dashboards and reports to support campaign measurement and strategic decisions • Lead data management initiatives, including improving data collection, auditing quality, and translating business needs into data products • Design and evaluate A/B tests for email, paid, and lifecycle marketing • Collaborate across departments to ensure actionable insights and data consistency 🧾 Skills: • Strong SQL and Python proficiency • Hands-on experience with data visualization tools like Looker or Tableau • Familiarity with data transformation tools like dbt • Knowledge of marketing analytics concepts: attribution models, segmentation, marketing mix modeling, and incrementality • Exposure to A/B testing frameworks and statistical methodologies • Excellent communication skills and ability to convey insights to technical and non-technical audiences If you’re someone who’s excited about using data to drive smarter marketing strategies and wants to have a direct impact on business performance in a fast-paced, design-forward company, this is a great opportunity.