Marketing Mix Modeling Analyst

Marketing Mix Modeling Analyst - Contract, Hybrid schedule in Plano, 40 hours a week! Robert Half is looking for a Marketing Mix Modeling Analyst to bring on contract, 40 hours a week. Marketing Mix Modeling Analyst will be managing stakeholders, internal and external, working day to day in data science and statistics as it applies to media. Marketing Mix Modeling Analyst will interpret vendor-led marketing mix modeling outputs and translate findings into actionable insights working alongside strategy, media, partnerships and event teams. Marketing Mix Modeling Analyst will be comfortable presenting insights routinely to stakeholders and be able to break down the information into digestible pieces. Marketing Mix Modeling Analyst will lead scenario planning and support budgeting conversations. Marketing Mix Modeling Analyst will be analyzing large data sets, identifying trends, patterns and insights to drive strategies and present findings to stakeholders, using reports and visualizations. Marketing Mix Modeling Analyst - Contract, Hybrid schedule in Plano, 40 hours a week! Marketing Mix Modeling Analyst MUST have the following: • Bachelor's degree in Statistics, Marketing, Data Science, Economics, or similar field. • Proven experience in media strategy, analytics, data analysis, focusing on mix modeling with a strong understanding of marketing principals, metrics, ROI, customer acquisition cost and lifetime value. • Proficiency in statistical software, R, Python, SAS; and data visualization tools, Tableau, Power BI, a plus. • Strong understanding of marketing principles, metrics, ROI, customer acquisition cost, and lifetime value.