Marketing Orchestration Analyst

Title: Marketing Orchestration Analyst Location: Vienna VA, Winchester VA - HYBRID Duration: 6 months (potential to extend) Work Requirements: US Citizen or GC Holders Overview: You will help scale the clients Next Best Interaction (NBI) program by converting and launching personalized insights driven by external behavioral intent signals as true omnichannel experiences powered by Pega Customer Decision Hub (CDH). A personalized insight is information about a member's behavior that is tailored to their individual circumstances that empowers them to better understand their financial behavior and deepens their relationship with the client. You'll translate personalized insights into inbound and outbound campaigns, define targeting and eligibility, support build and QA, and monitor performance after launch. This role is hands-on and delivery-oriented: gather requirements, define and validate targeting, build the actions in Pega CDH, ship insights, and continuously optimize. • Launch omnichannel insights in Pega CDH by translating insight definitions into targeting, eligibility rules, treatments, and channel delivery patterns aligned to NBI standards • Convert channel-specific executions into omnichannel decisioning patterns and help retire duplicate or redundant channel builds (inbound and outbound) • Define decisioning requirements (audience definition, constraints, contact policies, prioritization, measurement) • Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule • Support arbitration and consistency across inbound and outbound channels by applying engagement policies/contact rules and prioritization guardrails • Run validation and impact checks using simulations where applicable and pre/post-launch monitoring to confirm eligibility, volume, and expected business impact • Troubleshoot decisioning and integration issues (data discrepancies, logic conflicts, delivery failures) and drive resolution with technical partners • Measure and optimize performance by recommending refinements (audience tuning, suppressions, prioritization, treatment changes, test variants) • Manage multiple launches simultaneously; maintain organized artifacts and communicate risks, dependencies, and readiness clearly • Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning (e.g., decision strategies, engagement policies, contact policies, treatments) • Demonstrated ability to translate moderately complex marketing/experience requirements into targeting and personalization specifications • Strong analytics skills, including SQL proficiency and ability to validate outcomes and explain results to stakeholders • Experience working in agile delivery (Scrum/SAFe): user stories, acceptance criteria, testing/QA coordination, release readiness • Strong written and verbal communication skills; able to align business and technical partners and drive decisions forward • Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist certification • Familiarity with omnichannel personalization patterns (inbound + outbound orchestration, prioritization, suppression, channel preferences) • Experience partnering with Data Science on predictors, segmentation, or modeldriven targeting • Comfort with modern analytics and productivity tooling such as Databricks, Tableau, Power BI, and M365 Copilot • Exposure to digital banking or financial services personalization/decisioning programs (helpful, not required) Our benefits package includes: • Comprehensive medical benefits • Competitive pay • 401(k) retirement plan • …and much more! About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com. INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.