Media Strategist

• This is a fractional/part-time consulting engagement • Position Overview: Our client is looking for a highly strategic, analytically minded consultant to partner closely with the Senior Marketing Manager and the broader agency ecosystem. This person will help evaluate media performance, optimize cross-channel investment strategy, and build a clearer reporting infrastructure to support leadership decision-making. The role will begin as a part-time/fractional engagement with potential to evolve over time. Key Responsibilities: Media Strategy & Performance Evaluation • Serve as a strategic advisor on media allocation decisions across channels including Meta, TikTok, OTT/CTV, linear TV, search, and email • Provide an independent “gut check” on current agency recommendations and investment strategies • Analyze channel performance and recommend budget reallocations based on efficiency, incrementality, and brand-building impact • Support 2027 media planning and investment strategy development • Review and interpret brand lift studies, geo holdout tests, and media effectiveness initiatives • Marketing Analytics & Data Infrastructure • Help establish scalable marketing data processes and reporting frameworks • Build leadership-ready dashboards and presentations that clearly communicate channel interaction and overall marketing performance • Coordinate data consolidation efforts across agency partners, sales, category management, and econometrics teams • Support data cleanup initiatives and help streamline reporting workflows • Advise on API integrations, flat file ingestion, Tableau/dashboard architecture, and custom schema development • Collaborate with existing partners (including media agencies and analytics vendors) to improve reporting outputs and usability Cross-Functional Partnership • Act as a liaison between internal marketing leadership, agencies, and external analytics/econometrics partners • Translate complex data into clear business recommendations for stakeholders • Help define success metrics, deliverables, and ongoing measurement strategy • Operate autonomously while integrating into a small, high-performing marketing team Ideal Background • 7+ years of experience in media strategy, marketing analytics, growth marketing, or integrated media planning • Strong background in CPG and/or food & beverage brands preferred • Experience working across both agency and brand-side environments strongly preferred • Deep understanding of paid media ecosystems, attribution, incrementality testing, and media measurement • Hands-on experience with dashboard creation and visualization tools such as Tableau, Looker, Power BI, or similar • Familiarity with data pipelines, APIs, flat file integrations, and marketing data architecture • Experience with OTT/CTV, linear TV, brand lift studies, and full-funnel media strategy • Ability to synthesize large amounts of information into concise executive-level recommendations • Comfortable operating in fast-moving, resource-constrained environments Engagement Details • Fractional / part-time consulting engagement • Remote with flexible working structure • Initial project-based scope with opportunity to expand • Consultant will work closely with internal marketing leadership while coordinating across agency and analytics partners