Omnichannel Analytics

Job Description Omnichannel Analytics - Remote(EST hours) You will be responsible for: • Delivery: • Deliver Omnichannel reporting and insights, with a specific focus on digital channels and actionable insights to inform tactical optimizations and strategic planning • Develop and refine measurement frameworks by translating brand level omnichannel objectives into measurable KPIs. Ability to capture brand, campaign and tactical nuances while also ensuring alignment and consistency in measurement across brands and business units is critical • Manage Omnichannel dashboard enhancements and on-going maintenance – ensure dashboard meets brand specific requirements while also maintaining consistency across brands & BUs, gather and translate enhancement requirements from client, leverage AI to automate dashboard operations and insights generation to drive both efficiency & effectiveness • Deliver actional monthly and quarterly omnichannel performance reports focused on highlighting trends and insights to clients in a compelling manner that drives campaign optimization • Be an integral cog of the analytics team and work with client stakeholders to recommend experiments & a/b tests that address key business challenges and questions • Support client stakeholders in collaborating with media agencies and AORs to define measurement plans, align on optimizations, resolve data discrepancies and pull through tactical recommendations & a/b tests • Ensure all activities are conducted in compliance with client’s procedures & regulations with appropriate documentation and approvals Client Relationship: • Build and maintain strong relationships with key stakeholders within pharmaceutical client organizations. Become a trusted partner for Omnichannel Analytics by proactively setting expectations and addressing challenges • Act as the primary point of contact for client interactions, understanding their business objectives ensuring monthly reporting, dashboards, adhoc analysis align to these objectives and address their key business questions • Challenge conventional approaches when appropriate and actively share relevant POVs on relevant industry trends, new solutions, and best practices Your impact: About you: • 6+ Years of Digital and Omnichannel Analytics and/or Insights Experience • 3+ Years of Life Sciences / Pharma experience • Strong understanding of paid media strategies, tactics, measurement and data. Media agency experience is a plus • Experience analyzing website performance and making recommendations to optimize performance. UI/UX optimization experience is an added bonus Must have: • Experience translating digital marketing goals into measurable KPIs and metrics • Understanding of the underlying business rules and nuances of processing digital data to align with KPI/metric definitions • Expertise in developing & delivering monthly digital marketing or omnichannel reporting that effectively communicates performance trends while also identifying optimization opportunities • Proven track record of successfully managing client relationships and delivering impactful digital analytics solutions to drive business outcomes • Excellent communication and presentation skills, with the ability to communicate complex concepts to both technical and non-technical audiences effectively. • Proven ability to frame a business issue, design the right solution, and deliver results. • Google Analytics and/or Adobe Analytics Experience • Strong understanding of Media Platforms & Data: MCI/Datorama, PLD/NPI Activity Data, DCM, SA360, HCP365, AIMXR, Meta, LinkedIn, TikTok • Proficient with Power BI and Co-pilot • Comfortable with CRM platforms such as Veeva and SFMC