Omnichannel Marketing Analyst–Pharma (Hybrid – Lawrenceville, NJ)

Omnichannel Marketing Analyst–Pharma (Hybrid – Lawrenceville, NJ) We are seeking an Omnichannel Marketing Analyst for a global pharmaceutical company. This role supports the development, measurement, and optimization of omnichannel marketing strategies across HCP and patient audiences. The Analyst will focus on turning data into actionable insights, supporting segmentation strategies, and driving continuous improvements to the customer journey through data-driven decision-making. This individual will collaborate closely with brand teams, media partners, Business Insights & Technology (BIT), and content strategy teams to enable more personalized and effective customer engagement. This is a 40-hour per-week, 12-month contract (extensions possible), 50% onsite role in Lawrenceville, NJ. Onsite Days: Tues/Thurs, and the following week Tues/Wed/Thurs This is a W2 role as a Stage 4 Solutions employee. Health benefits and 401K are offered. Responsibilities • Provide analytical and operational support to the Director and broader Omnichannel CoE team to inform strategic planning and optimize channel performance. • Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels • Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping. • Apply measurement frameworks and test-and-learn methodologies to inform omnichannel planning and execution. • Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency. • Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns. • Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery. • Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts. • Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans. • Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations. • Track and interpret industry benchmarks and internal performance trends to contextualize performance and identify opportunities for improvement. • Assist in the documentation and sharing of best practices in omnichannel measurement, channel optimization, and reporting across brands and tumor teams. Requirements • 4+ years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors. • 4+ years of experience in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Power BI). • 4+ years of experience with CRM, web analytics, and media reporting platforms • Experience within the pharmaceutical industry is a must with oncology preferred • Familiarity with omnichannel marketing and campaign measurement frameworks. • Bachelor’s degree in business, marketing, analytics, or a related field required Please submit your resume to our network at https://www.stage4solutions.com/careers/ (please apply to the Omnichannel Marketing Analyst–Pharma (Hybrid – Lawrenceville, NJ) role). Please feel free to forward this project opening to others who may be interested. Stage 4 Solutions is an equal-opportunity employer. We celebrate diversity and are committed to providing employees with an inclusive environment that is free of discrimination and harassment. All employment decisions are based on the job requirements and candidates’ qualifications, without regard to race, color, religion/belief, national origin, gender identity, age, disability, marital status, genetic information, or other applicable legally protected characteristics. Compensation: $68/hr. - $72.70/hr.