Salesforce Marketing Cloud Reporting Analyst

Dice is the leading career destination for tech experts at every stage of their careers. Our client, 1 Point System, is seeking the following. Apply via Dice today! Title: Salesforce Marketing Cloud Reporting Analyst Duration: Contract role Location: Orlando, FL 32801 (Hybrid role) Must work on our W2 Salesforce Marketing Cloud Reporting Analyst – Email marketing, SQL, Salesforce cloud Position Type: Contract Hybrid – M-T-W in the Orlando office, Th & F work from home Required: • Bachelor’s Degree in quantitative or computer science field. • Google Analytics background, SQL background, Email Analytics background (SalesForce Marketing Cloud). • Working collaboratively with others to leverage a modern data stack to turn large datasets into actionable insights. Knowledge and Skills: • Good communication and presentation skills. • Experience in creating/using data visualizations to tell a narrative. Familiarity with: • Extracting data from data warehouses (preferred). • Modeling techniques (preferred). • Media/ad effectiveness measurement and tools (preferred). • Web analytics measurement (preferred). • Email effectiveness measurement and tools (preferred). Technical Skills: • Basic knowledge of SQL. • R or Python experience is a bonus. • Proficient with Excel/Google Sheets and PowerPoint. • Experience working with web and marketing technologies including, but not limited to, Google Analytics, Adobe Analytics, Google Ads, Meta Ads Manager, SFMC, etc. (preferred). • Experience with data visualization platforms - Looker Studio, Power BI, Tableau, etc. (preferred). • Experience with data warehouses – Snowflake, BigQuery, etc. (preferred). Job Experience: • Experience in a quantitative data driven field or equivalent coursework/academic projects. • Hands on experience mining large datasets in the context of marketing and/or web engagement. • Experience putting together and presenting data-focused decks. Responsibilities: • Play a key role in supporting data-driven decision making across marketing and web product teams. • Partner with team members and stakeholders to develop reporting, answer key questions regarding web products/marketing initiatives and provide recommendations/optimizations to continually enhance business performance. • Support digital marketing partners by hypothesizing, implementing, and measuring media testing initiatives. • Assist in dashboard development and maintenance through Power BI. • Perform ad hoc analyses of both marketing and web performance using Snowflake, BigQuery, Power BI, FullStory and Google Analytics. • Partner with stakeholders to support digital marketing testing. • Support other analysts with reoccurring reporting that’s distributed to the broader organization.