At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. We use these values to fuel superior results: Lock arms We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good. Show hustle We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional. Embrace change From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next. Elevate empathy We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability. Never settle We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. But enough about us. Let’s talk about you. The Senior Analytics Consultant works with cross-functional teams to develop consumer and brand insights providing the data-advised basis to drive enriched customer experiences, increased revenue, and overall brand loyalty. What you'll do: Client Engagement and Delivery • Develop data-advised business insights using a variety of techniques including requirements gathering, use case definition, data profiling, data analysis, statistical analysis, predictive modeling, data visualization, and data storytelling. • Lead configuration of analytics and dashboard platforms such as Google Analytics, Google Tag Manager, Looker Studio, and Adobe Analytics. • Develop solutions using modern data analysis, modeling, enrichment, and visualization tools such as Looker Studio, Power BI, Tableau and Salesforce Marketing Cloud Intelligence and CRM Analytics. • Define logical data models and develop the required supporting data architecture (e.g., reporting aggregates, data layer). • Document and analyze client requirements, providing design and solution options and recommendations. • Manage client expectations by identifying and communicating risks and tradeoffs in partnership with the project manager and other cross-functional team members. Practice Development • Articulate and socialize capabilities, offerings, and the value proposition of the digital analytics function. • Contribute to thought leadership including development of intellectual capital as well as speaking roles at internal and external events. • Participate in business development activities contributing to scope refinement, estimations, and proposal responses. • Stay current on emerging trends and technical certifications while upskilling colleagues both formally and informally on the digital analytics landscape. • Model leadership and provide data related subject matter expertise to teams across the organization. Who you are: • Strong ability to understand client needs and lead conversations that may challenge established perspectives on process and systems. • Flexible with the ability to handle multiple demands, shifting priorities and rapid change; you have a high comfort level with ambiguity. • Recognized as trusted, empathetic, and accountable in relationships with clients, colleagues, and other industry professionals. • Demonstrates a positive attitude; you persist in achieving goals and operate from a commitment to success. • You have excellent written and verbal communication. • Ability to confidently lead and consult with internal and external stakeholders at all levels of organizations, and easily translate technical concepts into language that business stakeholders can understand. What you bring: • 7+ years of client-facing consulting/professional services experience. • 7+ years of experience designing and implementing analytics solutions with an emphasis on Google Analytics; knowledge in Adobe Analytics is a plus. • At least 5 years configuring Google Analytics 4 and Google Tag Manager with experience in visualization tools such as Power BI, Looker Studio, and Tableau. • Experience developing comprehensive measurement strategies and aligning analytics implementations to enable effective reporting on defined OKRs, KPIs and related metrics. • Experience in developing business requirements and creating detailed functional specifications and other documentation, such as digital analytics metrics and KPIs, visual analytics stories, and use cases. • Demonstrated success working in a collaborative environment designing scalable solutions to meet client business needs. • Experience in strategy-to-implementation programs related to Customer Data Platforms (CDP) and digital analytics. • Experience developing and implementing experimentation frameworks (A/B and multivariate testing, conversion rate optimization), and implementing testing tactics. • Experience developing or contributing to enterprise data strategy and/or data governance initiatives is a plus. • Bachelor’s degree in marketing, economics, mathematics, or technical specialty. Keywords: Senior Web Analytics Consultant, Senior Analytics Strategist, Digital Analytics Specialist, Digital Analytics Strategist, Digital Analytics Manager, Digital Strategy Consultant, Senior Marketing Analyst, Google Analytics 4, GA4, Google Tag Manager, GTM The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.