Senior Data Analyst - SQL Queries, Agency Form Expereince

Experience Level: 7+ years to 11 years Skills: 1.SQL -> Complex Queries 2.Advanced Excel 3.Media domain platform experience 4.Agency experience • Analyze marketing/media performance; provide actionable recommendations; support ad hoc analysis. • Translate agency reports into internal insights; ensure consistent interpretation of performance data. • Implement optimization strategies based on media mix model outputs and experimentation. • Implement incrementality testing roadmap with agencies; lead optimization discussions with partners. • Create and maintain dashboards for internal teams and external agencies. • Integrate agency data into business-specific reporting frameworks. • Support experimentation and testing to improve marketing effectiveness. • Manage incrementality testing with agency partners. • Work with internal marketing, data engineering, and external agencies. • Serve as primary liaison for all analytics-related communications with agencies. • Collaborate with data engineering to enhance marketing data pipelines and ensure integrity. • Improve governance and consistency in data handling with agencies.