Role: Senior Digital Analyst Rate: £600 p/d Outside IR35 Location: Bristol HQ – 2 days p/w On site Duration: 6 months initial agreement Sanderson have partnered with a leading financial services brand looking for a new Senior Digital Analyst with expertise in Adobe or Google Analytics, with some exposure to Python to help drive better outcomes from a range of data across both mobile and web channels. Experience Required: • Experience in a workplace of using digital analysis tools including Adobe Analytics/Amplitude/GA4 • Expert in data manipulation and analysis to provide actionable insights. • Strong experience with SQL is a requirement, use of notebooks/python would be desirable • Prior experience using data visualisation tools such as PowerBI, Tableau, Looker etc. • Proficient at prioritising workloads effectively and using planning and collaboration tools e.g. JIRA, Confluence & Miro • Knowledge and interest in financial services and products is a bonus • Excellent attention to detail and proven problem-solving skills • Able to communicate effectively with a wide range of stakeholders from technical to non-technical Responsibilities: • Acting as a trusted partner for the business to help drive better outcomes in Digital journeys through a range of data from across our channels. • Help drive best practice and bring new approaches to finding value in our first party data from across our channels. • Setting up Digital Analytics and monitoring digital journeys relating to your partnered Product Team. • Help suggest and understand impacts and priority of Digital product deliveries. • With the wider Digital Analytics team, manage and maintain the Digital Analytics data collection implementation • Provide tag specifications for additional tracking to ensure stakeholders’ reporting and decision-making requirements are met • Work with web/mobile app developers to ensure tag specifications are implemented as specified • Provide support to the wider business on the use of Analytics toolset • Respond to ad-hoc queries from around the business regarding digital activity and client behaviour • Assist in the wider analytics peer review process to ensure all analytics products are managed appropriately