Our client, in the utilities industry, is seeking a Senior Digital Analyst to join their team. Job Location: Position is remote if outside Houston, TX however strong preference for Houston Based Candidates which would then be Hybrid. Our client is seeking an experienced Senior Digital Analyst to support digital analytics across all of its brands. This position is starting as a 6 month contract that can extend or convert to FTE. • The Senior Digital Analyst is responsible for analyzing web and mobile app data, contributing to a brand’s strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates. • Note this is not a marketing analyst position. Essential Duties/Responsibilities • Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch; proactively analyze brands for areas of opportunities and actionable recommendations • Mentor or lead other coworkers with topics related to Adobe Analytics • Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns • Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing; provide business case support for web/mobile app projects related to digital analytics • Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives • Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more. • Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data using and following a standardized SDR • Train and consult junior folks and keep up with the latest CJA, Adobe Analytics, Target, and Launch, releases and features • Administer CJA, Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team. Working Conditions • Open office environment in conjunction with potentially onsite, hybrid, or remote work classifications. • Occasionally overtime and after-hours work required. Flex Hours allowed upon approval. • Collaborative team work as well as heavily independent work tasks and projects • Travel is minimal and typically related to travel for training or if remote travel on site for team get togethers. Minimum Requirements • Minimum 6+ years in digital analytics (4+ being with Adobe Analytics ) with ideally 4-8+ years of combined experience in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered. • Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations; Experience working with and reporting on digital analytics, financial/business reporting and analysis • Bachelor’s degree required – emphasis on business analysis, project management, marketing, communications, or information systems • Proven ability to administer Adobe Analytics, create report suites and design SDR’s • Strong experience creating adobe based processing rules and classifications • Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target • Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc • Required ability to read basic HTML Preferred Qualifications • Proven ability in understanding key analytics topics related to adobe analytics such as evars. • Expertise in product string tracking and in general complex Adobe concepts such as data sources • Ability to work independently to meet multiple project deadlines; handle multiple tasks – switching priorities and focus as needed • Ability to learn new software and concepts quickly; ability to learn and adapt to evolving conditions and fluid requirements • Passion for detail with a track record demonstrating initiative, drive and quality output • Excellent oral, organizational and written communication skills; troubleshooting and critical thinking skills • Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution • Highly organized, creative and attentive to detail; able to manage, prioritize and bring to completion multiple projects • Excellent interpersonal skills, flexibility to accommodate different situations and temperaments • Persistence, resourcefulness, drive, and ability to work proactively and independently • Master’s Degree heavily preferred in business administration, analytics, or marketing Additional Knowledge, Skills And Abilities • Experience with Customer Journey Analytics and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience. • Nice to have: ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML) Physical Requirements • Office based seated environment. No special physical requirements. • Position is remote if outside Houston, TX however strong preference for Houston Based Candidates which would then be Hybrid. If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you! About ManpowerGroup, Parent Company of:Manpower, Experis, Talent Solutions, and Jefferson Wells ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.