Senior Fundraising Analyst

Purpose of Role As a Senior Fundraising Analyst you play a leading role in supporting the charity’s fundraising growth objectives through data analysis, supporter segmentation, and insight generation. Working within the central Data & Technology Directorate you will work closely with the Fundraising Directorate to optimise fundraising strategies and enhance understanding of supporter demographics. You will bring data analysis skills to interrogate data within the CRM and reporting dashboards, manage data segmentation and extraction requests, and directly support Fundraising colleagues to optimise campaign activity through a multi-channel supporter segmentation approach. Your previous experience in a similar fundraising-orientated role and expertise in data analysis will be crucial for driving insights that improve our fundraising and impact strategies. You are analytically rigorous, able to understand the opportunities data and insight offer and will have a consistent track record of delivering actionable analytics projects in a business partnering capacity. You’ll believe in the power of data and insights as levers for affecting positive change .You will work at the heart of Comic Relief’s operations, supporting the organisation work towards a Just World Free from Poverty. You will work within the Data & Technology Directorate, reporting into the Head of Data Analytics, and will be supported in your technical learning, organisational integration and career growth from within this central team. The Fundraising Directorate will welcome you as a Business Partner and work closely with you to ensure your integration and understanding of the organisation’s fundraising objectives and strategy. Key responsibilities • Business partnering with Fundraising teams, identify opportunities for our data to enable the achievement of FR strategic goals. For example, supporting on Fundraising strategy and fundraising campaign development through the provision of Lifetime Value analysis, propensity to give modelling, econometric modelling and / or regression analysis, recency, frequency, value analysis and the appending of third-party data sources to enrich our data set and better understand our donors and prospects • Analyse large datasets to identify trends, insights, and opportunities to optimise fundraising activity and segmentation within the CRM • Oversee and manage the segmentation within the CRM, ensuring the supporter experience when receiving communications from Comic Relief is as good as it can be • Track performance metrics during events and provide immediate feedback and recommendations for optimization where appropriate Data Tools and Architecture • Collaborate with other Analysts and Data Engineers to optimize data flows, improve reporting systems, and ensure the effective use of data across the organization • Leverage Kusto (KQL within Azure Data Explorer) and Salesforce Non-Profit Cloud and Marketing Cloud to extract, analyse, and manipulate data from various sources • Utilise Power BI to build and maintain dashboards that provide clear and actionable insights • Support for Fundraising will include being hands-on with Salesforce Non-Profit Cloud and Marketing Cloud to build and manage segments Stakeholder Collaboration • Be a Business Partner for Fundraising teams to identify data requirements and ensure alignment with strategic objectives • Communicate complex data findings in a clear and actionable manner to non-technical stakeholders • Provide thought leadership within the organisation relating to the use of data to derive insights Person specification Essential Criteria • Experience of working within a sophisticated consumer fundraising programme, specifically digital first programmes, within the non-profit sector • Experience of analysing and managing segmentation within a CRM system. • Proven experience as a Data Analyst or Senior Data Analyst, with a strong background in SQL and/or Python • Strong problem-solving skills with the ability to analyse and present complex data in a clear and actionable format • Clear understanding of fundraising principles within the non-profit sector • Strong communication and stakeholder management skills, with the ability to interact effectively with technical and non-technical stakeholders • Understanding of best practices in data governance and data management • Hands-on experience with Salesforce Non-Profit Cloud and Marketing Cloud Desirable Criteria • Proficiency in Power BI for dashboard creation and reporting • Experience with Kusto (KQL) would be a significant benefit • Experience with data modelling and architecting • Experience working in an Azure or AWS environment, and Google Analystics • An interest in data science, machine learning, and the future of data analytics and insights