Senior Manager Analytics & Insights

• This is a REMOTE, CONTRACT opportunity • • PHARMA AGENCY experience is REQUIRED • • Must have managerial experience • Robert Half's pharma agency client is seeking an Analytics & Insights Manager to lead strategic data initiatives across segmentation, targeting, media, CRM, and customer behavior analytics. This role will collaborate cross-functionally with marketing, media, strategy, and creative teams to deliver insights that drive performance and align with business goals. The ideal candidate has strong leadership skills, hands-on analytics experience, and the ability to translate complex data into actionable strategies. • Will be managing 3-5 people • Key Responsibilities: • Lead and mentor junior analysts in data extraction, QA, and visualization • Analyze large datasets to uncover trends and performance insights • Develop dashboards and reports using advanced visualization tools • Oversee tagging implementation (GTM, UTM) and media analytics • Align marketing analytics with campaign KPIs and business objectives • Collaborate with internal teams to support strategic planning and reporting Required Experience: • • PHARMA AGENCY experience is REQUIRED • • 3–6 years in marketing analytics or related fields • Experience with client-facing roles and cross-functional collaboration Technical Skills: • Analytics Platforms: Tableau, Power BI, Google Data Studio, Datorama • Digital Tools: Google Analytics, Tag Manager, Adobe Analytics • Programming & Data: SQL, MySQL, NoSQL, cloud storage solutions • Other Tools: Excel, PowerPoint, survey/research platforms