Senior Marketing Data Analyst

About Freetrade Freetrade’s mission is to become the default place to invest. Investing has been too complicated and expensive for too long, keeping millions from making the most of their savings. We’re changing that. We’re building our team and looking for people who are excited to reshape how our customers invest and grow their wealth. If you’re driven by solving complex problems and building innovative products, you’ll fit right in. 2025 is a big year for us. In January, we announced a game changing deal to become part of the IG Group. We’ll continue to operate as an independent business while gaining access to the resources and support of an established leader in the space. This year, we’re accelerating our roadmap and taking our products to the next level. We’re building new features like mutual funds, bonds, and family investment tools. We’re also exploring how we can leverage AI to deliver an even better experience for our customers. We are seeking a results-driven Senior Marketing Data Analyst (Fixed-Term Contract) to join our Marketing team. In this role, you will work closely with the CMO to deliver impactful, data-driven marketing insights, identify growth opportunities, and optimize customer acquisition strategies across both paid and CRM channels. This is a fixed-term contract (FTC) for 3 months, with the possibility of extension or conversion to a permanent role for high performers. What You'll Do • Partner with the CMO and marketing team to tackle complex commercial challenges that drive customer acquisition and growth • Develop deep expertise in our data sources, including marketing channel data, Mobile Measurement Partner (MMP) data, and customer data • Lead exploratory data analysis (EDA) to validate hypotheses generated by the marketing team • Design and maintain comprehensive Looker dashboards to facilitate data-driven decision-making across the organization • Perform in-depth analyses of customer behavior, channel performance, and market trends to uncover actionable insights • Collaborate with cross-functional teams to translate analytical findings into strategic recommendations and measurable business outcomes • Optimize marketing spend by analyzing unit economics, attribution models, and incrementality • Enhance the marketing team’s data literacy through training and upskilling initiatives • Deploy machine learning models, including regression, causal inference, and predictive analytics, to support marketing strategies What We're Looking For • 4-5 years of experience in marketing analytics, growth analytics, or a related analytical role • Strong proficiency in SQL and Python or R for data manipulation and analysis • Experience working in a high-growth scale-up environment • Proven expertise with Looker and BigQuery is essential • Deep understanding of marketing unit economics, including CAC, LTV, Payback Period, and ROAS • Hands-on experience with digital marketing channels such as paid media, referral, and CRM, along with their measurement frameworks • Strong commercial acumen and ability to connect analytical insights to tangible business impact • Excellent communication skills, capable of presenting complex findings to both technical and non-technical audiences • Natural curiosity and passion for solving ambiguous marketing challenges through data • Knowledge of mobile app analytics and Mobile Measurement Partners (MMPs) Benefits & Logistics Freetrade is the place to accelerate your career. Our benefits package and ways of working are designed to attract and retain the most talented people who are dedicated to making an impact at Freetrade. Here’s what’s on offer in 2025: Hybrid working culture We’re operating in a hybrid model: 3-days in-office / 2-days from home. We believe great collaboration happens in person and our beautiful offices in central London (Old Street) are designed to bring people together. 🏢 Office days: Monday, Tuesday, Thursday 🏡 Work from home days: Wednesday, Friday This setup helps us stay connected, collaborate more effectively, and keep building a culture where we all do our best work together, including dedicated days for focus work. Flexibility for those who need it: We have a hybrid working model, but life happens. If you need flexibility let's talk about it, whether you're a parent or have other care responsibilities. Values - at Freetrade we live and breathe our values: Honesty, Focus and Grit. Expect to be asked about these in your interview! Benefits In London: • Competitive salary – carefully benchmarked (pro-rata). • Holidays – 25 days plus UK public holidays (pro-rata). • Enhanced pension – We’ll match your contributions up to 5%. • Group Life Insurance – Protect your loved ones with coverage at 5x your salary, ensuring financial security in any circumstance. • Private Health Insurance - Which includes access to high quality medical care, mental health support, dental and vision plans, Wellness programs and preventative care initiatives are also provided to ensure the wellbeing of your entire family. • Paid Sick Leave – Receive 10 days of fully paid sick leave each calendar year (pro-rata). We are an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability - we want to hear from you. 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