Senior Marketing Tech Specialist - CRM (f/m/x)

Fixed term contract: 1 year Own the multichannel global CRM roadmap that deploys best practices across all our cruise brands & markets: You develop it & you run it. Tasks Responsibilities Own creating, delivering, measuring and improving results of the CRM roadmap: Primary focus is on email and potentially also SMS communication Build out, test, deploy and enhance the CRM data feeds, customize integration with ESP and use in automated contacts via email or SMS to enhance personalization and segmentation Automate CRM best practices across all countries & brands Drive customer contact that enables acquisition, nurturing, retention, and loyalty campaigns to efficiently scale our customer base in all markets Identify pragmatic ways in which data analysis, AI, machine learning or other capabilities can be used to improve results Recommend and implement, together with greater tech team, CRM innovations for tooling, data capture, predictive targeting, automation of customer communication and use of AI where appropriate Analise and report on the effectiveness of automated communications, using data to build to insights, all to improve effectiveness Employ A/B (or multivariate) testing to regularly learn what audience engagement best advances our business metrics Configure, maintain, and enhance CRM workflows and integrations, ensuring best practices in technical implementation Work with CRM vendor, Emarsys, to increase performance and cost-efficiencies Requirements Your profile You are a MarTech expert, have several years CRM experience and you are skilled at connecting technology, data, and strategy to drive customer engagement and customer retention Extensive experience in building capabilities within an ESP, preferably hands-on experience with Emarsys You embrace the "You build it, you run it" ethos with experience with automation and observability Expert knowledge of best-practices email marketing + strong background in other CRM channels (SMS, direct mail, 1-1 messaging platforms) Successful track record of optimizing and improving CRM channels in e-commerce businesses Hands-on experience with Emarsys (or similar enterprise-level ESP) Working knowledge of SQL and HTML Strong understanding and execution of agile methodologies and continuous delivery Good communication skills, should be able to articulate thoughts and ideas to technical and non-technical audiences (in English) Experience collaborating cross-functionally with marketing, product, and analytics teams Benefits Our offer A hybrid job - mostly remote but with regular onsite meet ups Flexible working hours An international and diverse company Team and company events on a regular basis A dynamic environment with a start-up atmosphere and room for your own ideas To accompany Dreamlines on its way to becoming the global market leader A competitive salary and travel perks and discounts We look forward to your application.