Our client is seeking a Social Media Data Analyst who will transform social data into strategic insights that inform brand, marketing, and customer experience decisions. You will play a pivotal role in influencing business outcomes across our global hospitality portfolio by identifying emerging trends and inspiring culturally relevant content. Responsibilities • Build dashboards and define scalable processes to make social listening insights actionable across teams. • Develop and refine listening rules and real-time alerts aligned with business priorities, brand objectives, and reputational risks. • Consult on the use of social listening to monitor brand sentiment, track brand health, and assess brand affinity. • Collaborate with Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content. • Monitor and report on social trends, competitive activity, and viral moments to uncover opportunities for engaging content and audience connection. • Explore and apply emerging techniques in social analytics—including AI and machine learning—to enhance insight generation. • Integrate insights across multiple social platforms (including video-first platforms and limited-access environments) for a holistic view. • Partner with Analytics teams to evaluate social media performance, define key metrics, and articulate the business impact of social engagement. Qualifications • Proficient in using social listening tools (e.g., Brandwatch) to build queries, categories, tags, and dashboards. • Strong analytical skills with ability to interpret and synthesize social data into meaningful insights. • Experience transforming complex data into clear visualizations—skilled at turning data into compelling stories for non-technical audiences. • Naturally curious; passionate about exploring new approaches to social intelligence (including AI/machine learning). • Eager to develop deep expertise in hospitality industry metrics that drive business performance. • Solid understanding of evolving social media landscape/platform dynamics/best practices. • Creative thinker able to translate insights into culturally relevant content ideas/engagement strategies for diverse audiences. • Experience working in a global environment across diverse teams/time zones. • Proven ability to partner with marketing stakeholders on content strategy/campaign performance/community engagement. • Comfortable troubleshooting technical issues/navigating platform-specific data limitations. Required Education & Experience • Minimum of three (3) years of professional experience. • At least two (2) years in an analytics, research, or insights role. • At least one (1) year specifically analyzing social data.