Dice is the leading career destination for tech experts at every stage of their careers. Our client, Hired by Matrix, Inc., is seeking the following. Apply via Dice today! At-a-Glance: Are you ready to build your career by joining a global hospitality company? If so, our client is hiring a Sr. Analyst, Marketing Analytics. Position Type: • Contract • Hybrid - M-T-W in office, Th & F work from home. Required: Experience: • 5 years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry. • 3 years of: • Digital Reporting experience using visualization reporting tools such as Looker Studio, Tableau, Power BI or Domo. • Experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Other, required. • eCommerce analytics experience, required. • Experience in working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake. • Strong SQL skills, a deep understanding of marketing KPIs, and the ability to clearly communicate complex data to business stakeholders. Education: • Bachelor s or Master s degree in Marketing, Statistics, Business, Economics, Data Science, or related field required. Knowledge and Skills: • Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis. • Strong understanding of marketing channels (email, paid media, direct mail, and web) and related KPIs, report formatting, and accuracy is mandatory. • Successful organization skills and ability to execute effectively on assigned workload. • Confident, clear, effective communication - both internal teams and client-side. • Flexible, adaptable, and able to function effectively under pressure (continually maintains a professional demeanor). • A team player who is self-motivated, enthusiastic, and customer-centric. Technical Skills: • Proficiency in SQL for data querying and manipulation required. • Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations. • Experience with data visualization tools (e.g., Tableau, Power BI, and Looker). • Advanced Excel skills, including experience-using formulas, pivot tables etc. • Advanced MS PowerPoint skills. • Familiarity with Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot). • Experience in statistical software suites (R, Python, Databricks) - Nice to have. Responsibilities: • Supports the Marketing Analytics & Testing team. • Manages the daily work activities. • Play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels. • Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities. • Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and channel effectiveness. • Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking. • Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies. • Build customer segmentation and predictive models to inform audience strategy and personalization. • Present findings and strategic recommendations to senior leadership and cross-functional teams. • Support marketing forecasting, budget allocation, and ROI analysis. • Mentor junior analysts and contribute to best practices in marketing analytics and data governance. Get in Touch: If you think you'd be a good match, submit your resume and reach out to Prakash at 86-895-5283 to learn more.