Sr. Analyst, Marketing Operations - Braze

Akkodis is seeking a Sr. Analyst, Marketing Operations for 06 months with a client - Remote Title – Sr. Analyst, Marketing Operations Location: Chicago, IL 60606 (REMOTE), If local then 2 days onsite in a week Contract Duration: 06 Months Pay Range: $54/hr. - $58/hr. on W2 (The rate may be negotiable based on experience, education, geographic location, and other factors) Interview Process: 2 rounds (Virtual) Responsibility: The Sr. Analyst, Marketing Operations will be responsible for leveraging CRM platforms (Braze) to build and manage audience segments, orchestrate journeys, implement A/B tests, and analyze campaign performance to drive engagement and conversion. This individual will uphold data QA processes to ensure flawless execution and deliver insights and recommendations for owned marketing channels. Success in this role requires a blend of business acumen and analytical expertise to translate stakeholder objectives into systematic rules and workflows, and to provide data-driven recommendations that inform and influence marketing decisions. POSITION RESPONSIBILITIES: • Translate business requirements to build and maintain audience logic for marketing and lifecycle campaigns. • Execute audience builds ensuring alignment with business objectives, data accuracy, and adherence to internal best practices. • Design and implement multi-channel, multi-touch journeys in collaboration with Marketing and Strategy teams. • Coordinate with template development and QA teams to ensure seamless, error-free execution and deployment of campaigns. Identify and address opportunities to improve QA and execution processes. • Set up and monitor A/B tests, test subject lines, message content, send times, and channel mix. Interpret results and make recommendations. • Analyze campaign results to understand engagement and conversion performance. • Make recommendations on campaign targeting and cadence strategies and collaborate with marketing stakeholders to implement. • Demonstrate a commitment to core values EXPERIENCE AND QUALIFICATIONS: • 4+ years of experience in Marketing Operations or Campaign Analytics roles. • Advanced proficiency in Braze, with the ability to interpret, troubleshoot, and optimize audience segmentation logic. • Extensive experience building custom and standardized audiences that effectively align data with marketing objectives. • Proven experience developing and managing QA processes for complex, multi-step workflows involving multiple handoffs, reviews, and approval stages. • Strong analytical capabilities, including campaign performance analysis, experimentation design, and proficiency with visualization tools such as Tableau and Thought Spot. • Experience collaborating with cross-functional teams, managing competing priorities and deadlines while maintaining strong partnerships with stakeholders. • Excellent written and verbal communication skills. EDUCATION: Bachelor’s Degree with 4+ years of experience. Equal Opportunity Employer/Veterans/Disabled Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave, or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer: These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client. To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https://www.akkodis.com/en/privacy-policy. The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: · The California Fair Chance Act · Los Angeles City Fair Chance Ordinance · Los Angeles County Fair Chance Ordinance for Employers · San Francisco Fair Chance Ordinance