Technical Business Analyst

Description • Under general supervision, analyzes customer business needs and participates in the planning, design and implementation of new or enhanced systems. • Scope of Work: This role is the subject matter expert and the go-to for troubleshooting resources for Salesforce Lightning Experience and Marketing Cloud. • This role integrates complex analytical and technical capabilities within our Salesforce and Marketing Cloud instance. • This role troubleshoots ongoing technical and data integration issues within Salesforce. Additionally, this role manages UAT, as well as the adoption and enablement to hand back to functional users. • Functional users include a diverse group of both technical and non-technical staff in the business unit. • Technical systems and tools frequently utilized include: • Salesforce CRM • Marketing Cloud • IT Business Management • Miro • Microsoft 365 suite • Provide ongoing user support including troubleshooting and resolution of more complex Salesforce issues. • Strengthen Salesforce reporting capabilities by creating advanced reports and dashboards, including use of cross‑filters and custom report types. • Build, optimize, and integrate advanced Marketing Cloud features such as: - Cloud Pages to support digital communication needs and data capture workflows • Collaborate with Marketing, Advising, and Digital Communications teams to translate business needs into scalable Salesforce/Marketing Cloud solutions. • Ensure data quality and consistency across Marketing Cloud and Salesforce, including troubleshooting list/segment issues and automation behavior. • Document processes, enhancements, and recommendations to support ongoing operational excellence. Qualifications • Salesforce Certified Business Analyst • Salesforce Certified Administrator • Demonstrated Salesforce Trailhead knowledge/ranking • Preferred Qualifications: Salesforce Platform App Builder • Salesforce Marketing Cloud Email Specialist • Strong skills in needs analysis and eliciting requirements from both technical and non-technical teams. • Problem-Solving: Exceptional problem-solving skills with a strong comfort level working in Salesforce. While you don't need to know all the answers, you must have the curiosity to find them. • Project Management: Experience with project management tasks, including requirements of writing and review, flow and process diagramming, and wireframing. • Salesforce Technical Knowledge: Understanding Salesforce skills, including AppExchange, data management, reports and dashboards, and Marketing Cloud or other similar CRM systems • This role requires an advanced knowledge of various documentation processes, business system architecture and associated technologies, advanced skills in data organization and analysis, problem solving, systems documentation and report writing as applied within assigned system(s). • Additionally, this role requires skills in functional leadership and cross communication between functional user and technical groups, the ability to manage work on multiple projects with competing priorities, effective analytical and presentation skills, excellent organization, time management skills, and professionalism. Benefits Healthcare Insurance: Synectics offers eligible employees and their dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Premiums are subsidized by Synectics. Dental Insurance: Synectics offers eligible employees and their dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics. Vision Insurance: Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full time employment with Synectics.401(k) Plan: The Synectics Inc. Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st. Technical Certification Bonus: Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification. Synectics is an equal opportunity employer.