Web Analyst

Our Boston based healthcare agency is looking for a Web Analyst for an immediate remote project; they are looking for someone to review their current 3rd Party Tagging policy and update documentation based on industry standards of all tags used in campaigns and to train the Sales, Account and Marketing Ops teams. Additionally, they'll need you to ensure tags are properly placed within ad servers, DSPs, or 3rd-party partner systems. If you have experience with tagging and tracking and are available immediately, get in touch! Core Technical Skills • Tagging & Tracking: Deep understanding of ad tags, tracking pixels, UTMs, event tracking. • JavaScript / HTML basics: Ability to read/debug code snippets in tag scripts. • Browser Debugging Tools: Proficiency with Chrome DevTools, network tab, and tools like Ghostery or Charles Proxy to test firing. • Quality Assurance: Strong attention to detail in validating tag placement and troubleshooting data discrepancies. Key Platforms & Tools • Tag Management Systems (TMS): Google Tag Manager (GTM), Tealium, Adobe Launch. • Ad Servers & Verification: Google Campaign Manager 360 (CM360/DFP), Flashtalking, Sizmek. • DSPs & Media Platforms: The Trade Desk, DV360, Amazon DSP (understanding of where tags live in workflow). • Analytics Tools: Google Analytics, Adobe Analytics, Mixpanel (verifying data flow). • Verification & Measurement Vendors: IAS, DoubleVerify, Moat, Nielsen DAR, Comscore. • QA Tools: Tag Inspector, ObservePoint, Google Tag Assistant. Responsibilities: • Work closely with Copywriters to copyedit/proofread materials across pharma, biotech and medical devices. • Copyedit promotional materials for grammar, punctuation, and spelling • Create deliverables such as Payer presentations, HTA submissions, value propositions, access landscape analyses, and Scientific advice documents • Edit multiple complex medical materials dail • Crosscheck and fact check materials • Conduct research using PubMed and other search vehicles to find new references, as needed • Ensure materials comply with AMA style, brand guidelines, and FDA rules and regulations • Additionally work closely with project manager, account manager, designer, copywriter, and other copyeditors as needed • Manage own brand alignment and assist other editors as needed • Manage multiple projects simultaneously in a fast-paced environment Mandatories: • Samples and exprience of market access writing and experience with HCP writing. • Minimum 5+ years’ experience annotating, substantive editing, researching, referencing, and copyediting pharmaceutical promotional and complex medical materials within an agency environment • Proactive problem solver who can hit the ground running • Proven record of working independently and as part of a team • Experience working across a range of therapeutic areas and product launches is a plus